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Advertise With Around the Rings

Audience    Website Traffic    Rates & Availability

Advertising with Around the Rings (ATR) delivers your message to an influential audience. ATR covers a wide array of issues in international sports. Our focus is on the business and politics of the Olympic Movement. Newsweek Magazine describes us as "the go-to source for Olympic host-city speculation." Readers tell us ATR is required reading in the Olympic Movement.

Click on one of the menu selections above to get more details.
Audience
As an advertiser with Around the Rings, your audience is a diverse international group of key decision-makers within the Olympic Movement, international sports and leading news organizations.
  • The "Executive Suite" of the Olympic Movement
    • The International Olympic Committee
    • Summer & Winter Organizing Committees
    • National Olympic Committees
    • International Sports Federations
    • TOP (The Olympic Program) Sponsors
    • Sports Marketing Companies
    • Hospitality Companies
    • Government Agencies, and more

  • Leading News Organizations
    Leading news organizations subscribe to ATR because we are often the first to break major stories and for our institutional knowledge of the Olympic Movement. ATR has been quoted by:
    • Al Jazeera
    • Associated Press
    • Chicago Tribune
    • Int'l Herald Tribune
    • New York Times
    • New Zealand Herald
    • Sports Illustrated
    • BBC
    • Bloomberg
    • CNN
    • ESPN
    • Kommersant
    • Newsweek
    • Reuters, and more...
  • World-wide Audience
    Subscribers to ATR are found in more than 150 countries. Our website traffic is steady throughout the entire 24-hour period showing separate traffic peaks for Asian, European and North American readers.
Contact Us

There are numerous opportunities for reaching our influential audience. We look forward to crafting an advertising campaign that best meets your objectives.

Please contact Peter Lewman (peter@aroundtherings.com) or Sheila Hula at our Atlanta office at +1 404.874.1603, or email us at ATRadvertising@aroundtherings.com.

ATR City Center

Bid Cities 2014 2016
ATR spotlight
Now Online! ATR News in Chinese: Videos: ATR Editor Ed Hula on CNN ATR Weekly Newsletter for May 9
  • 2012 Olympic City Elects New Mayor
  • Olympic Flame Atop Mt. Everest
  • Op Ed: Olympic Games - Nation Builder or World Builder?
ATR power index
2016 ATR Olympic Bid Power Index
January 23, 2008 (Points possible out of 110)

    1. Chicago - 79
    2.(tie) Madrid - 77
    2.(tie) Rio de Janeiro - 77
    3. Tokyo - 74
    4. Doha - 69
    5.(tie) Prague - 55
    5.(tie) Baku - 55

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ATR datebook
2008 IIHF Men's World Championships
Halifax & Quebec City, Canada   05/02/2008 - 05/18/2008
Paralympic World Cup
Manchester, U.K.   05/07/2008 - 05/11/2008
2008 Athletics Beijing Test Event
Beijing, China   05/22/2008 - 05/25/2008
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ATR in the news
ATR in the News: Pro-Tibet activists hold vigil outside Chinese embassy - 04/23/2008
The Sydney Morning Herald covers the torch relay in Canberra.
IOC told China to ditch relay - 04/20/2008 CHINESE officials were repeatedly told by the International Olympic Committee that it did not want a global torch relay because of concerns about security and the cost for participating countries.

Veteran Olympic commentator Ed Hula has slammed the IOC for caving in to China's demands for a relay. In an editorial in his Around the Rings Olympic newsletter, Mr Hula said the IOC's "misreading" of the political sensitivities of the torch relay route would cost millions of dollars in extra security for host cities.
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Moscow
SportAccord 2008