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"...Around The Rings has long been the most influential internet presence on the Olympics." - The Guardian, February 4, 2010

“Required reading in the Olympic Movement.”  That's what our readers say about Around the Rings, and with good reason.

Nothing can replace years of on the scene coverage of events--knowing the players, and who and what is important. That's where ATR excels.

For more than 20 years, Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar. From the selection of every host city since 1990 to IOC votes on changing the sport program to multiple visits to assess cities' bids, Around the Rings is there.

"The go-to source for Olympic host-city speculation."  - Newsweek magazine, October 2006

As bidding for the Games has become an increasingly important part of the process, world leaders have come to recognize the critical role Around the Rings plays in communicating information about their bid.

Jumping Through Mr. Hula's Hoops

“Tony Blair’s decision to give an exclusive interview to Ed Hula, the head of the Olympic newsletter Around the Rings, at Downing Street last week shows how the Government has learned to fight the campaign internationally. Culture Secretary Tessa Jowe and Sports Minister Richard Caborn have arranged their diaries around the bid. It was this kind of support that was missing during the failed bids of Birmingham and Manchester. Expect France President Jacques Chirac to be on the phone to Hula quite soon.”   - Adrian Warner, The Evening Standard, May 31, 2005

ATR readers include every branch of the Olympic Family:

• Sports Federations...
  “At the International Baseball Federation (IBAF) we find the information ATR provides invaluable. As a growing federation it is important for us to stay current with all news surrounding both the Olympic Games and the international sports world in general, and ATR more than fulfills these needs.”  - Jake Fehling, Media Coordinator - IBAF
• International Media...
  “I’m a diehard ATR reader. As the VP, Digital Media and Editorial Research for the CTV-Rogers Olympic Consortium, Canada’s new Olympic broadcaster of the 2010 and 2012 Games, I find myself reading and relying on your work consistently.”  - Alon Marcovici, VP Digital Media and Research - CTV-Rogers Olympic Consortium
  
  “...even the most important magazine in the Olympic movement, Around the Rings, has brought this story to the world.”  - Miki Sagui, Ynet News
• Ceremonies Producers... “I've been involved with Olympic ceremonies since 1984 and ATR is my primary source of specialist Olympic background information … For anyone who needs to stay in touch with developments in Lausanne, ATR is essential.”  - Ric Birch, Executive Producer - Filmmaster Group & Spectak Productions
• Sport Business Executives... “ATR has become required reading for everyone involved in the business of sport. The coverage of the Olympic Movement, international sports and event bidding is truly excellent. ATR has also become an important reference point for breaking stories. It is serious reporting for people who take the business of sport seriously.”  - Mike Lee, CEO - Vero Communications

But in this age of free information – why pay for a subscription to Around the Rings?

“...We have to have relevant and accurate info to make decisions. Our executives realize that, at least in the business world, you have to pay for that type of information.”  - ATR Reader, USOC

Here’s the key: Readers subscribe to publications when they provide information so valuable that it would be a loss to not to.

That’s why YOU should subscribe, too. Because it would be a loss NOT to. You’ll never know what you don’t know. And you’ll never know what your competition knows. Because they ARE reading Around the Rings.

Subscribe to Around the Rings

Please send inquires to: comment@aroundtherings.com.