Aberdeen supports its Scottish Open Sponsorship with TV Commercial
Aberdeen Asset Management is supporting its sponsorship of the Scottish Open, now known as the Aberdeen Asset Management Scottish Open, (July 12-15) with a 30 second television advertising campaign that will run in the United States, UK, and Europe.
The advertisement explains Aberdeen Asset Management’s involvement as a sponsor of a number of Scottish golfers and introduces the Group's sponsorship of the Scottish Open with some stunning aerial photography of the Castle Stuart course where the Open will be played next week. The TV commercial is narrated by Scottish broadcaster Bill Torrance, considered to be one of the finest Scottish voiceover artists.
The Golf Channel in the U.S. will televise the Scottish Open with live and repeat coverage each day. Aberdeen’s TV commercial will run during the Scottish Open broadcast on the Golf Channel which last year televised 30 hours of coverage to an audience of 82 million viewers in the U.S. and 5.5 million in Canada. The advertisement will also run on U.S. business channel, CNBC. In the UK, the TV ad will air on various Sky channels and STV beginning on July 12.
The Scottish Open will also be broadcast in the UK (BBC and Sky) with highlights shown in Europe and Asia.
Martin Gilbert, chief executive of Aberdeen Asset Management, comments:
“We have been a loyal supporter of Scottish golf for nearly 15 years and we are delighted that we are able to sponsor the Scottish Open. The television ad helps to convey our enthusiasm for this event and importantly supports our strategy of raising the profile of Aberdeen Asset Management in the U.S. – home to around half of the world’s wealth.”
Contact: Katie Cowley (U.S.)
Aberdeen Asset Management Inc.
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