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"...Around The Rings has long been the most influential internet presence on the Olympics."

The Guardian, February 4, 2010

“Required reading in the Olympic Movement.”
That's what our readers say about Around the Rings, and with good reason.

ATR Editor Ed Hula in 2007 with Vladimir Putin, second President of the Russian Federation and current Prime Minister of Russia.

Nothing can replace years of on the scene coverage of events--knowing the players, and who and what is important. That's where ATR excels.

For more than 20 years, Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar. From the selection of every host city since 1990 to IOC votes on changing the sport program to multiple visits to assess cities' bids, Around the Rings is there.

"The go-to source for Olympic host-city speculation."
Newsweek magazine, October 2006

As bidding for the Games has become an increasingly important part of the process, world leaders have come to recognize the critical role Around the Rings plays in communicating information about their bid.

Jumping Through Mr. Hula's Hoops

“Tony Blair’s decision to give an exclusive interview to Ed Hula, the head of the Olympic newsletter Around the Rings, at Downing Street last week shows how the Government has learned to fight the campaign internationally. Culture Secretary Tessa Jowell and Sports Minister Richard Caborn have arranged their diaries around the bid. It was this kind of support that was missing during the failed bids of Birmingham and Manchester. Expect France President Jacques Chirac to be on the phone to Hula quite soon.”

- Adrian Warner, The Evening Standard
May 31, 2005

ATR readers include every branch of the Olympic Family:

National Olympic Committees & Continental Associations...

“Around The Rings is essential reading for me--always perceptive, independent and, most of all, informative on lots of the key issues pertinent to the Olympic movement. I wholeheartedly recommend it to those who want an insider view from the corridors of power in Olympic sport, a view that's always refreshing.”
- Patrick Hickey, IOC member, President of the European Olympic Committees

“By subscribing to ATR, each day you will receive all news around the world related to the Olympic Movement. If you try to do it by yourself, you have to go through many news sources, but ATR does it for all of us. I am sure there are many people benefiting from the service ATR provides.”
- Tsunekazu Takeda, President, Japanese Olympic Committee

London 2012...

“Around the Rings provides a valuable insight into the latest news from the Olympic movement. As we move towards London 2012, Around the Rings provides an important source of information for organisations like ourselves as we continue to build knowledge in order to ensure the greatest impact for Scotland through the London games, but crucially through the sports themselves.”
- Paul Bush OBE, Chief Operating Officer, EventScotland

“We are delighted with the service we get from Around The Rings. The daily news alerts provide invaluable information on developments around the Olympic movement. For us in helping UK companies to identify export opportunities arising from the global sporting events the alerts keep us abreast of latest progress and the key personalities involved. A must read for anyone interested in the business of Olympic sports developments.”
- Andrew Bacchus, UK Trade & Investment

Sport Federations...

“Around the Rings has evolved into an industry ‘must read.’ ATR’s commitment to report on the movement is evident through sending correspondents where and when they need to be to tell the story. ATR also has demonstrated the ability to report on all aspects of the Olympic movement in a fair and constructive way. ATR serves as an important resource, and its reach is extensive. I appreciate their willingness to assist stakeholders without sacrificing their journalistic integrity.”
- Steve Penny, Executive Director, USA Gymnastics

Sports Marketers...

“I’ve read Around The Rings since day one. It’s a must for anyone in Olympic movement. We all need multiple sources of information these days. Some are optional. ATR is not. For anyone involved in the business of the Olympics, ATR is a primary source of accurate, up to the minute information and opinion.”
- Bob Heussner, SVP, Head of Games Marketing, Octagon


“If you need to stay upto date with what is happening in the Olympic Movement – whether sponsor, broadcaster, media or host country organisation, ATR is compulsory reading…..not just for breaking news and key insights but for the balanced, informative and occasionally provocative but timely editorials.”
- Michael R. Payne, Former Head Marketing / Broadcast Rights, IOC; International consultant

International Media...

“...even the most important magazine in the Olympic movement, Around the Rings, has brought this story to the world.”
- Miki Sagui, Ynet News

Ceremonies Producers...

“I've been involved with Olympic ceremonies since 1984 and ATR is my primary source of specialist Olympic background information … For anyone who needs to stay in touch with developments in Lausanne, ATR is essential.”
- Ric Birch, Executive Producer - Filmmaster Group & Spectak Productions

Sport Business Executives...

“ATR has become required reading for everyone involved in the business of sport. The coverage of the Olympic Movement, international sports and event bidding is truly excellent. ATR has also become an important reference point for breaking stories. It is serious reporting for people who take the business of sport seriously.”
- Mike Lee, CEO - Vero Communications

But in this age of free information – why pay for a subscription to
Around the Rings?

“...We have to have relevant and accurate info to make decisions. Our executives realize that, at least in the business world, you have to pay for that type of information.”
- ATR Reader, USOC

Here’s the key: Readers subscribe to publications when they provide information so valuable that it would be a loss to not to.

That’s why YOU should subscribe, too. Because it would be a loss NOT to. You’ll never know what you don’t know. And you’ll never know what your competition knows. Because they ARE reading Around the Rings.

Please send inquires to:

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