Today: Last Update:

  • A new podcast series, hosted Seb Coe, launches today


    ‘Extraordinary Tales in Extraordinary Times’ launched with in-depth interview with Formula E founder and entrepreneur Alejandro Agag

    Britain’s fastest woman Dina Asher-Smith, cycling chief Sir David Brailsford, businessman Alan Jope and Everest climber Raha Moharrak also to appear in series

    A new podcast series, hosted Seb Coe, was launched today by global marketing and brand experience agency CSM Sport & Entertainment.

    Aiming to provide insight and inspiration during the Covid-19 crisis, ‘Extraordinary Tales in Extraordinary Times’ will see high-profile figures from across the sport and business worlds share their stories with CSM’s Group Chairman.

    In episode one, Coe is joined by Alejandro Agag, the founder and chairman of Formula E. In an open discussion, the entrepreneur reveals how the ABB FIA Formula E Championship has become one of the world’s fastest-growing sports and lifts the lid on how he helped steer it from near financial collapse in its debut season.

    In upcoming episodes, Coe interviews World Champion sprinter Dina-Asher Smith about the postponement of the Tokyo Olympics, general manager of Team INEOS Sir David Brailsford as well as Unilever CEO Alan Jope and Raha Moharrak, the first Saudi woman to conquer Mount Everest.

    On launching this new podcast series, CSM Group Chairman Seb Coe said, “These are extraordinary times for everyone involved in sport, but at CSM we are continuing to pursue extraordinary work.

    “This podcast has given me the opportunity to get involved and speak with some friends of the agency. I ask the difficult questions; hearing about how they’ve risen to new heights and recovered from lows. Speaking to guests from across the world, we learn how they’ve adapted to lockdown procedures and what the future looks like for them or their business.

    “We hope ‘Extraordinary Tales in Extraordinary Times’ will become a must listen for anyone interested in sport, and the business of it.”

    Episodes one and two with Alejandro Agag and Dina Asher-Smith are out today, with new episodes released over the next few days.

    Subscribe and download ‘Extraordinary Tales in Extraordinary Times’ now from Spotify & Apple Podcasts as well as Google Podcasts, Tunin, Deezer and Soundcloud.