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  • Sponsor Spotlight: Two Companies to Outfit Swiss Olympic


    (ATR) Two Swiss companies will be providing the clothing for the Swiss delegations to all Olympic missions through 2028.

    Swiss Olympic team will be wearing Ochsner Sport and On gear through 2028. (Swiss Olympic)
    Specialist sports retailer Ochsner Sport, which has teamed up with Swiss Olympic since 2015, extended its partnership while the performance shoe and clothing brand On joins as an Official Partner with immediate effect.

    “Strong and reliable equipment-supply sponsors are of central importance to Swiss Olympic. So, we are particularly pleased that, in OCHSNER SPORT and On, we are able to count on top Swiss brands which stand for quality, innovation and excellence. Values that are important to Swiss Olympic”, says Roger Schnegg, Director of Swiss Olympic.

    Tennis star and expected Tokyo 2020 Olympian Roger Federer, a co-owner of On, announced his company’s involvement in a video statement posted on the social media channels of On, Ochsner Sport and Swiss Olympic.

    Horst Hauer, CEO of Ochsner Sport, said “we are pleased to consolidate the strategic partnership with On and, from spring 2021, to offer the official and exclusive Swiss Olympic collection for Tokyo 2021 in our Ochsner Sport stores and in the online shop”.

    IOC, P&G Extend Worldwide Partnership

    The IOC and Procter & Gamble (P&G) are staying together through Los Angeles 2028.

    P&G Chief Brand Officer Marc Pritchard and IOC President Thomas Bach (IOC)
    Wednesday’s announcement, on the eve of one year to go until the postponed Tokyo Games, extends the Worldwide Partnership that has been in place for the last 10 years.

    For the first time, P&G has also secured global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games through the IOC-IPC long-term collaboration agreement, under which the IOC oversees the IPC and Paralympic Games commercial programs.

    The IOC and P&G are committing to what they call “a first-of-its-kind, citizenship-driven partnership” to make progress in three key areas: equality and inclusion, environmental sustainability and community impact.

    “We’ve had a successful partnership with the IOC and the Olympic Movement over the past 10 years and used it as a force for growth to build our business. Looking forward to the next chapter of our sponsorship, we are excited to also use the Olympic platform as a force for good by partnering together with the IOC to promote equality and inclusion, champion a sustainable future and help communities in need,"  P&G Chief Brand Officer Marc Pritchard tells Around the Rings.

    "We’re excited about the extension and the potential we have over the next 8 years. There is so much more good we can do together.”

    Click here for the rest of the story.

    Yum China Partners With Beijing 2022
    Yum China unveiled a composite logo to mark the sponsorship. (Beijing 2022)

    Beijing 2022 announces Yum China as the Official Retail Food Services sponsor.

    Additionally, the company will serve as the Chinese Olympic Committee’s Official Sponsor.

    “We are honored to support the Olympic and Paralympic Winter Games Beijing 2022 as an Official Sponsor,” said Joey Wat, CEO of Yum China.

    KFC, Pizza Hut, and Taco Bell are among its 9,200 restaurants across China. Those brands will also be provided at Beijing 2022 venues. The company will also launch Olympic themed campaigns for consumers.

    Beijing 2022 has signed a total of 32 sponsors as of July 20.

    World Table Tennis Announces four new Partners

    World Table Tennis announces its partnership with 160over90, Pumpjack Dataworks, Gemba and Superunion.

    ”We are delighted to have on board with us a number of first-in-class partners, 160over90, Pumpjack Dataworks, Gemba and Superunion, who, together with IMG, are enabling us to drive table tennis to unprecedented and incredibly exciting heights,” said Matt Piound, Director at WTT.

    160over90 will collaborate with WTT for a global promotion strategy. The company has previously worked for Visa, Marriott International, HSBC and Vivo. The strategy will be composed of analyzing WTT’s worldwide fanbase and identifying potential new markets.

    Pumpjack Dataworks will assist WTT with fan engagement, which consists of personalized digital content. They will also develop a worldwide fan database to assist fans based on location, interests, and more.

    Pumpjack Dataworks previously worked with the Dallas Mavericks and David Beckham’s Inter Miami franchise for the USA’s Major League Soccer.

    Gemba, a consultancy group for global sport and entertainment industry, will partner with WTT for its sponsorship and media rights. Gemba clients include Formula1, FIFA, World Rugby, City Football Group and Football Marketing Asia.

    Superunion will provide branding knowledge to ensure WTT connects with its core audience. Superunion collaborated with WTT on its logo.

    Written by Gerard Farek and Greer Wilson

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