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  • Beijing 2022 Signs 34th Corporate Partner -- Sponsor Spotlight


    (ATR) Dongdao Creative Branding Group is the official brand design services exclusive supplier for the Beijing 2022 Olympic and Paralympic Winter Games.

    Dongbao is Beijing 2022's 34th corporate sponsor. (Beijing 2022)
    Beijing 2022 says that along with its 10 subsidiaries, Dongdao will be supporting organizers to deliver a successful Games rich in Chinese style and design.

    Dongbao, founded 23 years ago, has produced design and branding services for a number of international and domestic events in recent years but the Beijing 2022 account is a step up in scale for the company.

    Beijing 2022 has signed 34 corporate sponsors. Dongbao is the eighth Official Exclusive Supplier, the third tier of the program. There are 10 top-level Official Partners, the top level and 10 second-tier Official Sponsors. A fourth group includes six Official Suppliers.

    Coca-Cola Grows Paralympics Portfolio

    The Coca-Cola Company joins the roster of Worldwide Paralympic Partners.

    The International Paralympic Committee (IPC) says the agreement encompasses worldwide marketing rights to the IPC and Paralympic Games until 2032.

    This new partnership is a direct consequence of the IOC-IPC long-term collaboration agreement signed in 2018 and will help communicate the transformational impact of the Paralympic Movement to a whole new audience, according to the IPC.

    Coca-Cola Japan is an existing Gold Partner of the Tokyo 2020 Paralympic Games, the highest tier of the domestic sponsorship program.

    As part of the company’s Olympic and Paralympic partnership, Coca-Cola Japan in June launched its athlete donation program to support the Japan National Team through the COVID-19 pandemic.

    “At the IPC, we believe that change starts with sport and that Para sport can foster a more inclusive world. We know The Coca-Cola Company shares our belief – they have been a supporter of the Paralympic Movement and our Games for decades, and their recent commitment to support the Japanese National Paralympic Committee during the COVID-19 pandemic shows how much they value Para sport,” IPC president Andrew Parsons said in a statement.

    Last year, The Coca-Cola Company extended its Olympic sponsorship to 2032 in partnership with Chinese dairy producer China Mengniu Dairy Company. The new agreement extends marketing rights for the IPC and the Paralympic Games, as well as the Youth Olympic Games.

    BBVA Signs On With 2022 World Games 

    (World Games 2022)
    Global financial group BBVA will serve as the presenting sponsor of the World Games 2022 Volunteer Program.

    The company’s USA headquarters is in Birmingham, Alabama, the host city for the 2022 World Games.

    “BBVA USA’s sponsorship isn’t just about putting our logo on the program name,” said BBVA USA
    CEO Andrea Smith. 

    “It’s our way of showing that we’re committed to the city of Birmingham, its prosperity and promoting what the area has to offer. It's telling that the first U.S. city to host The Games in more than 40 years is Birmingham, a city on the rise. The world is going to have its eyes on our hometown, and we can’t wait for this program and its volunteers to show what the Iron City has to offer on an international stage.”

    Volunteer program officials will be recruiting more than 2,000 people. Registration for the volunteer program, which will launch in mid-2021, will be available online and will feature positions at sport competitions and Opening and Closing Ceremonies, as well as opportunities to assist with operations and logistics ranging from transportation to medical. 

    The World Games, held the summer after the Olympic Games, is an international athletic competition
    featuring a diverse mix of 33 sports ranging from softball and lacrosse to sumo wrestling and tug of war.

    The event was last hosted in the United States during its inaugural year in 1981, and will feature 3,600
    athletes from 100 countries, competing in 25 venues from July 7-17, 2022.

    Written by Gerard Farek

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