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  • The World Athletics Championships Oregon22, an unmissable event coming to the U.S. for the first time


    11/23/20

    EUGENE, Ore. – On the occasion of 600 days until the World Athletics Championships (WCH) Oregon22,
    the event’s local organizing committee has revealed its new logo and launched its website, social media
    channels, and overarching brand identity. The brand reveal video can be viewed here.

    The WCH Oregon22 will be an unmissable global event taking place in the United States for the very first
    time. The best track and field athletes in the world will come together in a celebration of diversity, human
    potential, and athletic achievement.

    “Our mission is to offer the best of all worlds to athletes, fans, and media attending and watching from
    every part of the globe,” said Niels de Vos, Executive Director of WCH Oregon22. “It will be the ultimate
    track and field experience, showcasing the State of Oregon and the sport to an unprecedented global
    audience.”

    This extraordinary showcase will take center stage in the heart and home of track and field in the U.S. Built
    to serve athletes and fans, the recently reimagined Hayward Field at the University of Oregon is a worldclass theater for the sport.
    The front row of seating comes right up to the outside lane of the track,
    immersing spectators and competitors in the electric atmosphere for which the site is famous.

    “USATF’s mission is to drive competitive excellence and popular engagement in our sport,” said Max
    Siegel, CEO of USATF. “Team USATF looks forward to welcoming the world to our country and Hayward
    Field. Our talented athletes are set to inspire people of all ages.”

    The new logo takes inspiration from the wooden rib-like bents that support the dramatic roof and
    surround Hayward Field. The bold colors were strategically chosen to represent the global, national, and
    local communities that will converge July 15–24, 2022.

    The purple outmost rib celebrates the diversity of the global audience and the international nature of this
    prestigious event. The blue rib represents the nation in a proud acknowledgement of the world’s #1 team:
    Team USA. The green honors Oregon and the magnificence of the state’s lush natural resources and ecoconscious culture. Finally, the innermost red conveys the passion that defines Hayward Field. It is the
    beating heart of the event, the athletes, and the community. From this heart, the stories of the WCH
    Oregon22 and the magic of Hayward Field will spread across the state, the country, and the globe.

    World Athletics President Sebastian Coe said the WCH Oregon22 presented “an incredible opportunity
    for the sport.”

    “We are delighted to bring our flagship event to the United States for the first time,” he said. “American
    athletes have contributed so much to the extraordinary history of athletics and another thrilling chapter
    will be written when the world comes to Hayward Field. With 2,000 athletes from more than 200 countries under the spotlight in one of the largest media markets on the planet, it is sure to be an event like no
    other.”

    The event will draw on the collective efforts of a wide array of partners, including World Athletics, USA
    Track & Field, the State of Oregon, and the City of Eugene. Travel Oregon has been designated as the
    official Host State and the University of Oregon is an official Public Institution for the event.

    As part of the reveal, the LOC launched its website and social media platforms (on Twitter, Facebook,
    Instagram, YouTube, and LinkedIn).

    ###

    About Oregon22, LLC
    Oregon22, LLC is the local organizing committee managing the 18th edition of the World Athletics
    Championships. The World Athletics Championships Oregon22 will be held at Hayward Field at the
    University of Oregon and will be delivered in partnership with USA Track & Field. It is the first time the
    competition will take place in the United States, with 2,000 athletes from more than 200 countries
    expected to compete July 15–24, 2022. Oregon22, LLC is committed to delivering an unmissable
    experience that will showcase the State of Oregon and the sport of track and field globally.

    For more information, contact: media@worldchampsoregon22.com

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