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  • Accessercise Fitness App to launch in Summer 2021 to fill current "gaping void" in the global disability fitness market


    12/03/20

    • Ali Jawad, Rio 2016 Silver Medalist, World Champion Para-Powerlifter and one of Great Britain’s most successful Paralympians, develops Fitness App to revolutionise global disability fitness market with 90% of disabled people stating they are currently under-served in App market
    • Accessercise App to launch in Summer 2021 to help users begin or increases participation in healthy living, fitness and exercise; as a community hub for those with impairments, the App will fill the “gaping void” that currently exists for disabled people
    • With User Generated Content at its heart, Accessercise will enable users to explore and rate local sport and exercise facilities for their accessibility credentials; in doing so, Accessercise aims to drive change in legislation to make all venues and the equipment within them accessible to all disabled people
    • Reformer-minded Founder, Jawad said: “Long overdue, the launch of a Fitness App such as Accessercise will provide the stimulus to work with and positively lobby governments to change sport and fitness disability access for the better, forever”.
    To coincide with International Day of Persons with Disabilities, World Champion and Rio 2016 Silver Medalist Para-Powerlifter Ali Jawad has announced today that he is developing a Fitness App that will fill the current “gaping void” in the global disability fitness market when it launches in Summer 2021.

    The revolutionary new Fitness App, Accessercise, will be the first App of its kind worldwide when it launches in five countries (the UK, USA, Canada, Australia and New Zealand). The App promises to revolutionise the global disability fitness market by serving as a community hub for those with impairments, enabling them to explore and rate local sport and exercise facilities for their accessibility credentials. This User Generated Content aspect, which will be at the heart of the App, will help Jawad and the Accessercise team deliver on their goal of driving positive change in legislation to make all sport and fitness venues, and the equipment within them, accessible to all disabled people.

    Users of AccesserCise will be able to explore the unique Accessibility rating of venues directly from members of the disabled community, helping them to take control in making decisions on the right place to exercise and to help work with and put pressure on governments to change legislation to benefit disabled people. A special ‘Verified Gyms’ feature will show users which gyms have been checked and pass the accessibility award in conjunction with partners.

    The groundbreaking new App will also include a number of special features, including: a first-of-its-kind, evidence-based exercise library specifically aimed at those with impairments; a nutrition section, featuring content from NHS dieticians and others; podcasts; blogs; and a shop to provide the disability community with everything they need to make exercise easier. With a strong focus on increased connectivity of the disability community, AccesserCise will also have a community hub for sharing, increased gamification and an opportunity for the user to expand their community, friends and followers through a user profile function.

    Ali Jawad, Founder of AccesserCise said: “For too long, disabled people have faced barriers to entry when it comes to identifying the best places to exercise, no matter their level. Whilst we have made huge inroads in the UK and some other nations in changing perceptions and leading the way for sport and exercise for the disability community, we still have a long way to go. Exercise must be seen as something for all, regardless of impairment, and that’s why I have launched AccesserCise – to help break down barriers and change the way the disability community exercises.

    “Around 15% of the world’s population is disabled, yet there is still, today, a gaping void in the Fitness App market to help make exercise easier and more accessible for disabled people like me. By launching AccesserCise next summer, I want to change that, to help others begin or increase their participation in healthy living, fitness and exercise; and, in doing so, I also want to ensure that we achieve the bigger goal of working with, and influencing, governments to positively change legislation to make it benefit disabled people.

    “In the first five countries where AccesserCise will launch next year, there are over 86 million potential users that could benefit from the App. Through AccesserCise, I want to help transform the lives of as many of those people as possible – and make the world a better place to exercise.”

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