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    Today the Los Angeles Super Bowl Host Committee (LASBHC) is launching
    the official Super Bowl LVI Legacy Program – Champions Live Here, which will recognize 56 “unsung hero”
    grassroots organizations and nonprofits who are making a transformative impact in underserved
    communities across the Los Angeles region. In partnership with the LA84 Foundation, the Play Equity
    Fund and the National Football League (NFL) Foundation, Champions Live Here seeks to shine a spotlight
    on the achievements of local community organizations who often go unrecognized and provide grants to
    help these nonprofits continue fulfilling their missions.

    “In less than 12 months, Los Angeles will take center stage as the host of Super Bowl LVI. Our goal is to
    make sure once the game is over and the fans go home, local kids and families continue to reap the
    benefits of the game’s economic impact and lasting philanthropic legacy,” said Casey Wasserman,
    Chairman of the Los Angeles Super Bowl Host Committee, which is led by the Los Angeles Sports &
    Entertainment Commission (LASEC) and includes SoFi Stadium and Hollywood Park, the Los Angeles Rams
    and the Los Angeles Chargers.

    The legacy program will honor each of the selected “Champion organizations” with a $10,000 grant
    award, a professionally produced marketing video spotlighting their organization, and public recognition
    of their work in the lead up to the Super Bowl. Additionally, six of these 56 organizations will be selected
    to each receive a total grant award of $50,000, to make an even bigger impact in their community.
    The public nomination process kicked off today and runs through March 31, 2021. Those interested in
    learning more about the Champions Live Here program and how to nominate an organization are
    encouraged to visit

    “Each year, the NFL Foundation looks to leave a lasting impact on the Super Bowl host city both before
    and long after the game is played through the Super Bowl Legacy Grant Program,” said Alexia Gallagher,
    Vice President of Philanthropy and Executive Director, NFL Foundation. “We’re proud to partner with
    the Los Angeles Super Bowl Host Committee, the Los Angeles Sports & Entertainment Commission, the
    LA84 Foundation and the Play Equity Fund to support this year’s legacy program, Champions Live Here,
    and help make a positive impact across the Los Angeles area for years to come.”

    “The Los Angeles Super Bowl Host Committee’s legacy program, Champions Live Here, is another
    example of the high-profile impactful events we bring to our community. The Super Bowl provides a
    tremendous opportunity to focus the spotlight on our local champions and organizations who work
    tirelessly toward improving the lives of our city’s residents,” said Kathryn Schloessman, Los Angeles
    Sports & Entertainment Commission President & CEO. “Our ability to bring programs like this to life is
    the result of the support provided to us by other champions in the community including our
    ChampionLA donors, the NFL Foundation, the LA84 Foundation and the Play Equity Fund.”

    “The Los Angeles Super Bowl Host Committee’s Champions Live Here legacy program is more evidence of
    the concentrated efforts that our partners at the Los Angeles Sports & Entertainment Commission have
    put forth to bring major sports events to our region that establish a positive legacy for our community
    and the families who are most in need,” said Renata Simril, President & CEO of the LA84 Foundation and
    President of the Play Equity Fund. “By using the extraordinary visibility that the Super Bowl generates
    and the investment of the NFL, its partners and the LA84 Foundation, this program will support multiple
    organizations working directly with local young people and providing kids with opportunities to be

    The committee is seeking organizations that are focused on creating real change and reaching the many
    neighborhoods in need across the region. Qualified organizations must be inclusive, collaborative,
    resourceful, innovative and be focused on driving impact in the following areas:
    ▪ Youth Development - Organizations creating greater access and opportunity for youth to
    participate in sports, leadership and educational programs; improving and upgrading fields, parks
    and play facilities and promoting the overall wellbeing of children and teens (physical, mental,
    emotional health).

    ▪ Jobs and Economic Opportunity - Organizations working to expand the landscape of jobs and
    economic opportunity, increasing and improving opportunities for training, internships, job
    placement, entrepreneurship, and independent contracts/vendor relationships within the sports

    ▪ Social Justice - Organizations that are working to promote equity and positive change in areas
    such as education, juvenile justice, food insecurity, housing and homelessness, environmental
    justice and climate change, civil rights, health and wellness, and community safety.

    Only 501(c)(3) public charities or government entities, not individuals, based in Los Angeles County are
    eligible to receive the recognition and grant.

    The Los Angeles Super Bowl Host Committee also released their Legacy Launch Video, featuring the
    voice-over of D Smoke, rap artist and songwriter from Inglewood, California.

    About the Los Angeles Super Bowl Host Committee

    The Los Angeles Super Bowl Host Committee has been established to deliver a premier Super Bowl LVI
    experience and drive lasting social, cultural, and economic impact for the region. We serve as the liaison
    between the National Football League and Los Angeles to harness the opportunities surrounding the
    Super Bowl to elevate our community. The Host Committee is led by the Los Angeles Sports &
    Entertainment Commission (LASEC) and Host Committee Chairman Casey Wasserman and includes SoFi
    Stadium and Hollywood Park, the Los Angeles Rams and the Los Angeles Chargers. For more information,

    About the NFL Foundation

    The National Football League Foundation is a nonprofit organization dedicated to improving the lives of
    those touched by the game of football – from players at all levels to communities across the country. The
    NFL Foundation represents the 32 NFL clubs and supports the health, safety and wellness of athletes,
    youth football, and the communities that support our game. For more information on the NFL Foundation,

    About the LA84 Foundation

    The LA84 Foundation is a nationally recognized leader in support of youth sport and public education
    about the role of sports in positive youth development. For more than 35 years, the LA84 Foundation has
    supported thousands of youth sports organizations in Southern California through grant making, funding
    facilities and fields of play, while also training coaches, commissioning research, convening conferences
    and serving as a national thought leader on issues in the youth sports industry. The LA84 Foundation levels
    the playing field to ensure all youth have access and opportunity, regardless of income, gender or ability,
    while elevating youth sports as an integral pathway to lifelong well-being.

    About the Play Equity Fund

    A 501(c)3 public charity, the Play Equity Fund was established by the LA84 Foundation in 2014 as its
    charitable partner and supports programs and actions to ensure all children have equal access to the
    transformative power of sport and structured play. The Play Equity Fund supports the sports-based youth
    development ecosystem for greater impact, raises awareness of inequities and develops partnerships to
    advocate for funding and sustainable solutions to ensure children in communities of color have access to
    pathways for lifelong well-being. The Play Equity Fund is the only nonprofit focused solely on Play Equity
    as a social justice issue.

    As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.

    These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation. 

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