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  • Comcast Teams Up with LA28 - Sponsor Spotlight


    03/19/21

    (ATR) NBC’s parent company Comcast is now a founding partner with the LA2028 Olympics and Paralympics.

    (Comcast)
    “Supporting Team USA is one of our greatest honors, and we are proud to extend this special partnership and begin the exciting journey toward the LA28 Games,” said Brian L. Roberts, Chairman and CEO of Comcast.

    “Every Games year, our company comes together to share the extraordinary moments and stories of the world’s best athletes and celebrate their hope and resiliency. It is truly a privilege to be able to bring that inspiration home to America for years to come, and we’re looking forward to doing just that this summer in Tokyo.”

    NBC, the U.S. rightsholder for the Olympic and Paralympic Games for decades, was acquired by Comcast in 2011. The network owns the U.S. broadcasting rights from the IOC through 2032.

    Comcast is the second major sponsor signed by the LA2028 organizing committee, joining Delta Airlines.

    Financial details of the deal announced on March 15 were not revealed. But according to the Associated Press Delta’s contract last year was worth a reported $400 million.

    AliExpress, Paris 2024 Join Forces

    (Paris 2024)
    AliExpress, the e-commerce platform of worldwide Olympic partner Alibaba, teams up with Paris 2024’s “Le Club Paris 2024” initiative.

    Le Club Paris 2024 offers its members the chance to take part in fun challenges, enabling them to earn points that will give them the chance to enter drawing for prizes and enjoy exclusive rewards, such as participating in unique experiences with Olympic and Paralympic athletes.

    AliExpress is offering all its clients the opportunity to earn an additional 500 points for each challenge, using the special code “AliExpressParis2024”, giving them an even greater chance of winning the prize drawings.

    Throughout February this year, Le Club Paris 2024 challenged its members to engage in 30 minutes of physical activity each day, with 600 points on offer for those who completed the task. Two winners were selected to participate in an adventure sports experience in March with Olympic and Paralympic athletes.

    “The benefits of sports practice no longer need to be demonstrated, and we hope that our collaboration with Le Club Paris 2024 will make people want to practice physical activity on a regular basis,” Christina Lu, Head of Marketing for AliExpress, said in a statement.

    Financial Boost for Team GB, ParalympicsGB

    (Team GB)
    Great Britain’s Olympic and Paralympic teams receive a financial shot in the arm to ensure their athletes arrive at Tokyo 2020 in the best possible shape.

    Camelot, the operator of the National Lottery in the UK, will become an official partner of ParalympicsGB and an official supporter of Team GB under a deal announced earlier this week.

    The Team GB investment will cover a range of COVID mitigation measures, from cutting-edge hygiene technology to a comprehensive testing program, which aims to protect the Team GB delegation prior to and during the Games.

    For ParalympicsGB the investment will deliver safeguards including lateral flow testing across all prep camps, the Athlete Village and out-of-village locations, as well as COVID-secure transport and dining at athletes’ pre-Games camps in Tokyo.

    “The support of Camelot is timely in ensuring that we’re able to maintain the world class environment for our athletes in Tokyo whilst incorporating the vital additional infrastructure to make sure our facilities are Covid-secure for our athletes and to allow them to reach the ‘start line’ in the best possible condition,” British Olympic Association CEO, Andy Anson, said in a statement.

    Team GB, Yoplait Kids Sign 3-Year Deal

    (Team GB)
    Yoplait Kids will be the official yogurt of Great Britain’s Olympic team for the next three years.

    Team GB unveiled the partnership this week.

    To showcase its collaboration, Yoplait Kids is launching a ‘Moments of Gold’ campaign to help motivate the next generation of athletes by introducing them to Team GB values and the possibilities of Team GB through fun and play.

    “Team GB’s mission is to ‘Unite & Inspire through the power of Olympic sport’ and we felt this was a perfect fit with Yoplait Kids,” said Joanna Goodman, Head of Marketing, Yogurt (Northern Europe) at General Mills.

    “Whether it’s those tentative first steps or a kick-flip in the skate-park, our ‘Moments of Gold’ campaign will inspire families to have fun and play games together, nourished by Yoplait. We’re incredibly proud and excited to be partnering with Team GB to get the nation moving.”

    Written by Gerard Farek

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