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  • Sports Business Daily


    Despite negative reaction to the London 2012 logo that was unveiled this week, Games sponsor Lloyds is using the logo in the bank’s blue and green colors in full-page ads in British newspapers, and LOCOG "stands firmly behind its design,” according to Mark Bisson of AROUND THE RINGS. A LOCOG spokesperson said of the negative feedback on the logo, “I think we made a strong statement and when you do that you expect a strong reaction” (, 6/5).