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  • Sochi Up in Latest 2014 Olympics Rating


    02/27/06

    <TABLE cellSpacing=0 cellPadding=5 align=right border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width=150 border=0> <TBODY> <TR> <TD colSpan=2><IMG src="/_images/articles/OldStories/2014powerindextest1.JPG"></TD></TR> <TR> <TD style="PADDING-RIGHT: 5px; PADDING-LEFT: 5px; PADDING-BOTTOM: 5px; PADDING-TOP: 5px"><SPAN class=caption><B></B></SPAN></TD> <TD width=12>&nbsp;</TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE>(ATR) The bid from Sochi for the 2014 Olympics adds points to its rating in the latest Around the Rings 2014 Olympics Bids Power Index, while Salzburg hangs on to #1. The index is the world's only authoritative ranking of cities bidding for the Olympics.<BR><BR>Salzburg still holds the lead in the race, but has slipped a point since the January 13 ratings, in part due to the fallout from the Walter Mayer affair in Turin. Out of 110 points in the Power Index, Salzburg scores 80. <BR><BR>Sochi picks up 10 points over the January poll with 74, but is still in third place in an increasingly tight race. Second place goes to PyeongChang at 76, up one from January. <BR><BR>Almaty rises to fourth, followed by Jaca, Sofia, and Borjomi.<BR><BR>The index is the third edition from Around the Rings since the campaign for 2014 began in July 2005.<BR><BR>The changes in the Power Index are based on two important sources of information: a review of the dossiers submitted to the IOC Feb. 1 and one-on-one contact with bid leaders during their visits to the Turin Olympics in the past month. <BR><BR>The dossiers in particular are important because they are the first written proposals from the seven cities, and end some speculation over unknown aspects of the bids. For some of the cities, the dossiers helped boost ratings. Others lost ground when it came time to explain their plans for the Games. <BR><BR>The 11category Power Index covers a range of technical points as well as more subjective areas, such as the ambience of a city or the last time an Olympics were held in the city or nation. <BR><BR> <TABLE class=content cellSpacing=0 cellPadding=0 width=500 border=0> <TBODY> <TR> <TD style="PADDING-RIGHT: 0px; PADDING-LEFT: 0px; FONT-SIZE: 12px; PADDING-BOTTOM: 3px; PADDING-TOP: 3px" vAlign=top align=middle colSpan=8><STRONG>Around the Rings 2014 Winter Olympics Bid Power Index, February 27, 2006</STRONG></TD></TR> <TR> <TD vAlign=top width=92> <P></P></TD> <TD vAlign=top width=47> <P align=center><STRONG>Almaty </STRONG></P></TD> <TD vAlign=top width=46> <P align=center><STRONG>Borjomi </STRONG></P></TD> <TD vAlign=top width=45> <P align=center><STRONG>Jaca </STRONG></P></TD> <TD vAlign=top width=89> <P align=center><STRONG>PyeongChang </STRONG></P></TD> <TD vAlign=top width=60> <P align=center><STRONG>Salzburg </STRONG></P></TD> <TD vAlign=top width=42> <P align=center><STRONG>Sochi </STRONG></P></TD> <TD vAlign=top width=49> <P align=center><STRONG>Sofia </STRONG></P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Accommodation </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>2 </P></TD> <TD width=45> <P align=center>4 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>7 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Ambience</P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>5 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>8 </P></TD> <TD width=42> <P align=center>7 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Bid Operation </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>6 </P></TD> <TD width=42> <P align=center>8 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Games Cost </P></TD> <TD width=47> <P align=center>4 </P></TD> <TD width=46> <P align=center>4 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>7 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>3 </P></TD> <TD width=49> <P align=center>3 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Last Games </P></TD> <TD width=47> <P align=center>7 </P></TD> <TD width=46> <P align=center>7 </P></TD> <TD width=45> <P align=center>6 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>6 </P></TD> <TD width=42> <P align=center>6 </P></TD> <TD width=49> <P align=center>7 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Legacy </P></TD> <TD width=47> <P align=center>6 </P></TD> <TD width=46> <P align=center>4 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>8 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>8 </P></TD> <TD width=49> <P align=center>4 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Marketing </P></TD> <TD width=47> <P align=center>3 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>8 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>7 </P></TD> <TD width=49> <P align=center>4 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Gov/Pub Support </P></TD> <TD width=47> <P align=center>6 </P></TD> <TD width=46> <P align=center>6 </P></TD> <TD width=45> <P align=center>6 </P></TD> <TD width=89> <P align=center>9 </P></TD> <TD width=60> <P align=center>9 </P></TD> <TD width=42> <P align=center>9 </P></TD> <TD width=49> <P align=center>6 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Security </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>7 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>5 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Transportation </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>2 </P></TD> <TD width=45> <P align=center>4 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>8 </P></TD> <TD width=42> <P align=center>7 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Venue Plans/Exp. </P></TD> <TD width=47> <P align=center>6 </P></TD> <TD width=46> <P align=center>2 </P></TD> <TD width=45> <P align=center>6 </P></TD> <TD width=89> <P align=center>7 </P></TD> <TD width=60> <P align=center>8</P></TD> <TD width=42> <P align=center>7 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR> <TD vAlign=top width=92> <P><STRONG>POWER INDEX (previous rank) </STRONG></P></TD> <TD vAlign=top width=47> <P align=center><STRONG>57 (53) </STRONG></P></TD> <TD vAlign=top width=46> <P align=center><STRONG>41 (46) </STRONG></P></TD> <TD vAlign=top width=45> <P align=center><STRONG>56 (56) </STRONG></P></TD> <TD vAlign=top width=89> <P align=center><STRONG>76 (75) </STRONG></P></TD> <TD vAlign=top width=60> <P align=center><STRONG>80 (81) </STRONG></P></TD> <TD vAlign=top width=42> <P align=center><STRONG>74 (64) </STRONG></P></TD> <TD vAlign=top width=49> <P align=center><STRONG>54 (56) </STRONG></P></TD></TR></TBODY></TABLE><BR><BR><B>City by City</B><BR><BR><B>1. <I>Salzburg (80/81)</I></B>: The bid faces its first public and international relations challenge over the inquiry into banned ski coach Walter Mayer's presence in Italy during the Games. It was such a hot issue for Salzburg that plans were dropped to hold a press conference about the bid permitted under a last-minute change in IOC rules. The Austrian Olympic Committee recognizes the need to unequivocally address the inquiry, which is now being pursued by the IOC as well as a panel in Austria.<BR><BR>Salzburg's bid clearly has strong national government support based on comments to Around the Rings by Austrian Chancellor Wolfgang Schuessel. <BR><BR>The dossier from Salzburg makes a strong case for its claim of a compact bid. A bid budget of $8 million seems low: it is a fraction of what Salzburg's biggest rivals say they will spend. With disappointment with the media accommodations seemingly the rule in Turin, plans by Salzburg and most of the other cities to create Media Villages will have to pass assurances of quality. <BR><BR>Although it comes with solid transportation credentials, the Salzburg dossier also notes that $1.2 billion is planned on long-range improvements leading up to the Games. <BR><BR>For the Salzburg dossier, click <A href="http://www.aroundtherings.com/bidbooks/Salzburg2014IOCDossier.pdf">here</A>.<BR><BR><B>2. <I>PyeongChang (76/75)</I></B>: The South Korean bid's one-point gain comes from a better ranking on security, explained more clearly in its dossier than most of the other cities. At $32 million for a bid budget, PyeongChang will spend more than any of the others. Marketing revenue -- $502 million -- is the most ambitious target of the 2014 cities, with $133 million from tickets.<BR><BR>While it is a relatively compact bid when considered in terms of the Olympic Villages (2 are planned), the venues of the PyeongChang bid are still 241km from Incheon Airport, the international gateway for South Korea. <BR><BR>For the PyeongChang dossier, click <A href="http://www.aroundtherings.com/bidbooks/PyeongChang2014IOCDossier.pdf">here</A>.<BR><BR><B>3. <I>Sochi, Russia (74/64)</I></B>: Sochi's move in the ratings is due in part to the strong showing of the bid team and leaders of the national government in Turin. The bid came across well in its press conference in Turin, with deputy prime minister and bid chair Alexander Zhukov taking center stage. <BR><BR>The dossier makes a stronger case for the hotel inventory in Sochi as well as the legacy and venue plan for the Games. Transportation in Sochi appears to have a good concept, but it comes with a $4.9 billion price tag to accomplish the planned and additional works needed for the Olympics. While the Sochi Airport will be the gateway to the Games, all roads lead through Moscow, two and half hours by plane. <BR><BR>Costs for venues according to the dossier would be moderate, with $329 million budgeted for eight permanent venues and $106 million in renovations to existing ones.<BR><BR>Unlike other bids, Sochi proposes hotels for the media instead of media villages.<BR><BR>For the Sochi dossier, click <A href="http://www.aroundtherings.com/bidbooks/Sochi2014IOCDossier.pdf">here</A>.<BR><BR><B>4. <I>Almaty, Kazakhstan (57/53)</I></B>: Give credit to Almaty for being the first of the 2014 cities to hold a press conference to promote the bid in an international setting. Far from the level of the Russian presentation, Almaty still has to master how to communicate an interesting bid. With a bid budget of $20 million, it should be able to do so. <BR><BR>The venues planned for the Games are budgeted at $393 million with a strong legacy component. No temporary venues are planned. Marketing is on the low side, with $275 million projected to be raised, $61 million from tickets. <BR><BR>Expensive transportation projects are in Almaty's long-term plans: nearly $7 billion alone for metro and rail projects. <BR><BR>For the Almaty dossier, click <A href="http://www.aroundtherings.com/bidbooks/Almaty2014IOCDossier.pdf">here</A>. Note that the Almaty dossier is a low-resolution version of the document.<BR><BR><B>5. <I>Jaca, Spain (56/56)</I></B>: The plan to split events between the big city of Zaragoza and the village of Jaca may give the Spanish bid more resources in accommodation and venues, but the 142km distance is a big complication. The result is two of everything: Olympic Villages, media villages and press centers. Two hockey venues two hours apart will not be welcomed by the ice hockey federation. <BR><BR>The bid proposes the use of high speed rail to connect the two venue poles, as well as helicopter service, a high price option. At $442 million, the marketing budget seems suitable for Spain; $72 million in ticket sales. Bid budget is moderate, at $12 million.<BR><BR>Plans for the Games to start on Jan. 31 may need re-thinking to avoid TV conflict with the U.S. Super Bowl and Australian Open. <BR><BR>For the Jaca dossier, click <A href="http://www.aroundtherings.com/bidbooks/Jaca2014IOCDossier.pdf">here</A>.<BR><BR><B>6. <I>Sofia, Bulgaria (54/56)</I></B>: The Sofia bid slips from the January Power Index based on information from the dossier that indicate weak points in accommodation, costs and transport. Three Olympic Villages are in the plan, one as far as 160 km from Sofia. With distances such as that to cover, transport will be one of the key elements of the Sofia plan, with about $750 million in transport improvements planned. Media would stay in hotels, not villages.<BR><BR>Venues would cost more than $1 billion to build, most of that for the alpine center at Bansko.<BR><BR>The bid budget is $13 million. The marketing revenue target of $443 million could be aggressive for Bulgaria. Ticket sales are forecast at $122 million. <BR><BR>The bid supposedly will pick up speed in the coming months as Prime Minister and former king Simeon Saxe-Coburg Gotha takes charge as president of the bid.<BR><BR>For the Sofia dossier, click <A href="http://www.aroundtherings.com/bidbooks/Sofia2014IOCDossier.pdf">here</A>.<BR><BR><B>7. <I>Borjomi, Georgia (41/43)</I></B>: Down in the rankings based on review of the dossier. Accommodation issues, transport, costs and experience are among the factors. Extensive hotel construction will be needed. Venue construction costs of $150 million may be low. Curling would have no legacy as the venue is temporary. <BR><BR>With two venue poles in Tbilisi and Borjomi, two hours apart, the importance of transport cannot be overstated. More than $1.4 billion in transportation improvements are planned. <BR><BR>Two Olympic Villages, two Media Villages will be used. <BR><BR>While Georgia is a country with a rich sports tradition, it has little experience in staging winter sports events. <BR><BR>Marketing revenue is forecast at $270 million, the lowest of the seven 2014 cities, with $61 million from tickets. Bid budget is $7.2 million, lowest of the applicant cities. <BR><BR>For the Borjomi dossier, click <A href="http://www.aroundtherings.com/bidbooks/Borjomi2014IOCDossier.pdf">here</A>.<BR><BR><B><I>The Categories Explained</I></B><BR><BR><I>Accommodation:</I> Quantity, quality<BR><BR><I>Ambience:</I> Is the city comfortable, tourist-friendly, a pleasure to visit?<BR><BR><I>Bid Operation:</I> Leadership, strategy and public relations<BR><BR><I>Games Cost and Finance:</I> The projected bill for operating the Olympics and the infrastructure needed, unusual finance risks. Higher scores indicate lower costs.<BR><BR><I>Last Games in the Country:</I> Years since last summer or winter Olympics. Higher the score, the longer since the games. Some credit could be given for recent Olympic bids. <BR><BR><I>Legacy:</I> Impact of the Olympics in a city; sustainable venues<BR><BR><I>Marketing:</I> The size and impact of marketing programs<BR><BR><I>Government &amp; Public Support:</I> The commitment of government and populace for a Games<BR><BR><I>Security:</I> Reputation and quality of security, perceptions of risk<BR><BR><I>Transportation:</I> Ease of travel, multiple transport options, airports, quality of public transit, taxis<BR><BR><B>Your best source of news about the race for the 2014 Olympics is www.aroundtherings.com, for subscribers only. </B><BR>