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  • Top 2014 Olympics Bids: Austria, Korea


    08/07/05

    <TABLE cellSpacing=0 cellPadding=5 align=right border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width=150 border=0> <TBODY> <TR> <TD colSpan=2><IMG src="/_images/articles/OldStories/powerbidindex3.JPG"></TD></TR> <TR> <TD style="PADDING-RIGHT: 5px; PADDING-LEFT: 5px; PADDING-BOTTOM: 5px; PADDING-TOP: 5px"><SPAN class=caption><B></B></SPAN></TD> <TD width=12>&nbsp;</TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE><B>(ATR)</B> Bids from PyeongChang, South Korea, and Salzburg, Austria, hold big leads over five other rivals in the race for the 2014 Olympics, according to the Around the Rings Olympics Bid Power Index. The rating is the first of the campaign by ATR.<BR><BR>Across 11 categories, PyeongChang and Salzburg are in a tie, with ratings of 75. The rest of the field straggles far behind with Sochi leading a pack scoring in the 50s. Other contenders include Almaty and Sofia; bids from Jaca and Borjomi linger in the 40s, according to the ATR ratings.<BR><BR>There are major caveats with this initial survey; the biggest is the lack of information about most of the bids, even repeat bidders such as PyeongChang, Salzburg, Jaca and Sofia. When there is a lack of information about a category, nominal scores have been assigned, numbers which will change as more details become known about the bid.<BR><BR>PyeongChang and Salzburg, repeating their bids from 2010, have a significant advantage over the rest of the field ? at least for now -- in the ATR Winter Olympics Bids Power Index. Much of the information from those bids still holds true and forms the basis of their initial ratings, although it can be noted few are high to begin with. Even the experienced cities have plenty of room to improve. <BR><BR>The ATR Olympics Bid Power Index does not indicate which city will win the 2014 Games; the focus instead is on factors IOC members may consider when they vote for a 2014 city. That vote is set for July 2007, at the 119th IOC Session in Guatemala.<BR><BR> <TABLE class=content cellSpacing=0 cellPadding=0 width=500 border=0> <TBODY> <TR> <TD style="PADDING-RIGHT: 0px; PADDING-LEFT: 0px; FONT-SIZE: 13px; PADDING-BOTTOM: 3px; PADDING-TOP: 3px" vAlign=top align=middle colSpan=8><STRONG>Around the Rings 2014 Winter Olympics Bid Power Index, August 8, 2005</STRONG></TD></TR> <TR> <TD vAlign=top width=92> <P></P></TD> <TD vAlign=top width=47> <P align=center><STRONG>Almaty </STRONG></P></TD> <TD vAlign=top width=46> <P align=center><STRONG>Borjomi </STRONG></P></TD> <TD vAlign=top width=45> <P align=center><STRONG>Jaca </STRONG></P></TD> <TD vAlign=top width=89> <P align=center><STRONG>PyeongChang </STRONG></P></TD> <TD vAlign=top width=60> <P align=center><STRONG>Salzburg </STRONG></P></TD> <TD vAlign=top width=42> <P align=center><STRONG>Sochi </STRONG></P></TD> <TD vAlign=top width=49> <P align=center><STRONG>Sofia </STRONG></P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Accommodation </P></TD> <TD width=47> <P align=center>6 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>4 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>7 </P></TD> <TD width=49> <P align=center>7 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Ambience</P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>5 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>8 </P></TD> <TD width=42> <P align=center>6 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Bid Operation </P></TD> <TD width=47> <P align=center>4 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>7 </P></TD> <TD width=60> <P align=center>6 </P></TD> <TD width=42> <P align=center>3 </P></TD> <TD width=49> <P align=center>2 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Games Cost </P></TD> <TD width=47> <P align=center>3 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>3 </P></TD> <TD width=89> <P align=center>7 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>3 </P></TD> <TD width=49> <P align=center>3 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Last Games </P></TD> <TD width=47> <P align=center>7 </P></TD> <TD width=46> <P align=center>7 </P></TD> <TD width=45> <P align=center>6 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>6 </P></TD> <TD width=42> <P align=center>6 </P></TD> <TD width=49> <P align=center>7 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Legacy </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>5 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>8 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>5 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Marketing </P></TD> <TD width=47> <P align=center>3 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>3 </P></TD> <TD width=89> <P align=center>7 </P></TD> <TD width=60> <P align=center>6 </P></TD> <TD width=42> <P align=center>3 </P></TD> <TD width=49> <P align=center>3 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Gov/Pub Support </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>5 </P></TD> <TD width=45> <P align=center>5 </P></TD> <TD width=89> <P align=center>9 </P></TD> <TD width=60> <P align=center>6 </P></TD> <TD width=42> <P align=center>5 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Security </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>3 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>5 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center> <TD width=92> <P>Transportation </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>3 </P></TD> <TD width=89> <P align=center>6 </P></TD> <TD width=60> <P align=center>7 </P></TD> <TD width=42> <P align=center>5 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR vAlign=center bgColor=#d9d9ff> <TD width=92> <P>Venue Plans/Exp. </P></TD> <TD width=47> <P align=center>5 </P></TD> <TD width=46> <P align=center>3 </P></TD> <TD width=45> <P align=center>6 </P></TD> <TD width=89> <P align=center>7 </P></TD> <TD width=60> <P align=center>8</P></TD> <TD width=42> <P align=center>6 </P></TD> <TD width=49> <P align=center>5 </P></TD></TR> <TR> <TD vAlign=top width=92> <P><STRONG>POWER INDEX </STRONG></P></TD> <TD vAlign=top width=47> <P align=center><STRONG>53 </STRONG></P></TD> <TD vAlign=top width=46> <P align=center><STRONG>43 </STRONG></P></TD> <TD vAlign=top width=45> <P align=center><STRONG>48 </STRONG></P></TD> <TD vAlign=top width=89> <P align=center><STRONG>75 </STRONG></P></TD> <TD vAlign=top width=60> <P align=center><STRONG>75</STRONG></P></TD> <TD vAlign=top width=42> <P align=center><STRONG>54 </STRONG></P></TD> <TD vAlign=top width=49> <P align=center><STRONG>52 </STRONG></P></TD></TR></TBODY></TABLE><BR><BR><SPAN class=storytitle>The Categories Explained</SPAN><BR><BR><B>Accommodation:</B> <I>Quantity, quality</I><BR><BR>Salzburg, Sochi and Sofia have the strongest hotel infrastructures, while PyeongChang and Almaty are right behind. Jaca and Borjomi are way short of the 20,000+ high quality rooms needed.<BR><BR><B>Ambience:</B> <I>Is the city comfortable, tourist-friendly, a pleasure to visit?</I> <BR><BR>Salzburg has the charms of an old world city with nearby alpine vistas. PyeongChang offers a rural, less developed landscape, without an urban core for the Games. Sochi is Russia's number-one resort, summer or winter. The rest of the 2014 cities receive a nominal rating of 5 as more information needs to be gathered on this very subjective category. <BR><BR><B>Bid Operation:</B> <I>Leadership, strategy and public relations</I><BR><BR>So far, PyeongChang is best organized of all the cities, whether management team or public relations activities. Salzburg has its basic team in place and can be contacted for information. Only PyeongChang and Salzburg have websites so far. Almaty is the only other city to respond to requests from Around the Rings for information about the bid.<BR><BR>Jaca and Sochi, with the help of powerful national Olympic committees, may be able to pick up their Game as the campaign develops. Borjomi is totally inexperienced, while Sofia, scoring the lowest in the category, has problems with its NOC leadership. <BR><BR><B>Games Cost and Finance:</B> <I>The projected bill for operating the Olympics and the infrastructure needed, unusual finance risks. Higher scores indicate lower costs.</I><BR><BR>Big unknown category, with all the cities except for PyeongChang and Salzburg scoring a nominal 3 until more is known. In the case of the other two cities, the rating is based on 2010 bid information. PyeongChang is making major investments in rail and road links to the region.<BR><BR><B>Last Games in the Country:</B> <I>Years since last summer or winter Olympics. Higher the score, the longer since the games. Some credit could be given for recent Olympic bids.</I> <BR><BR>The outsiders in the race get the most credit in this geo-political category, but not 10s, given that expectations are not high for the Olympics to come to these locations in the first place. <BR><BR><B>Legacy:</B> <I>Impact of the Olympics in a city; sustainable venues</I><BR><BR>A base score of 5 goes to most of the cities. PyeongChang gets an 8, as winter sports in Korea and Asia could get a boost, while Salzburg would add winter sports to its cachet of attractions. For all the cities, complying with environmental and sustainability measures, in particular with mountain and sliding venues, will be a major challenge in preparing their bids.<BR><BR><B>Marketing:</B> <I>The size and impact of marketing programs</I><BR><BR>PyeongChang would be able to tap into an avid Korean marketplace as well as in Asia, while Salzburg would be able to exploit Europe. Base scores of 3 for the rest until concrete plans are published. <BR><BR><B>Government &amp; Public Support:</B> <I>The commitment of government and populace for a Games</I><BR><BR>PyeongChang scores the highest mark in this first edition of the ATR 2014 Winter Olympics Bids Power Index with a 9 in government and public support. One member of the 2010 Evaluation Commission tells Around the Rings about the strength of will to hold the Winter Games in South Korea:<BR><BR>"If they need to build a mountain, they would build it."<BR><BR>Salzburg scores a 6 in this category, just above the base line mark of 5, due to the seeming ambivalence of Salzburgers to seek the Games. Regional support and governmental support is strong. <BR><BR><BR><B>Security:</B> <I>Reputation and quality of security, perceptions of risk</I><BR><BR>Until resolution of issues involving North Korea, PyeongChang's bid may always carry a "what if" involving its neighbor, just across the border from the mountain venues. <BR><BR>Salzburg seems a safe place, free of the uncertainties that may affect bids from Russia, Georgia and Spain, where there have been troubles from terrorists.<BR><BR><B>Transportation:</B> <I>Ease of travel, multiple transport options, airports, quality of public transit, taxis</I><BR><BR>A critical area for winter bids, with Salzburg seemingly best prepared through air, rail and road connections. Most travel to any of the cities will be through connecting flights. Borjomi, Jaca and PyeongChang will require long land transport links after arrival at the nearest international airport. All the cities will need to make investments in transport infrastructure. Base line score is 5 for this category.<BR><BR><B>Venues and Experience:</B> <I>The overall plan for the Games and experience handling other events, in particular winter sports.</I><BR><BR>Austria would have the most experience to offer, based on two Winter Olympics in Innsbruck and annual events on the FIS calendar. PyeongChang is picking up experience and also has FIS world cup events on the calendar. Jaca will host the 2007 European Olympic Committees Youth Winter Olympics. <BR><BR>Sochi, Sofia and Almaty have developed winter sports venues. Borjomi is relatively undeveloped.<BR><BR>Comments? Tell us what you think. <A href="mailto:comments@aroundtherings.com">comments@aroundtherings.com</A><BR><BR><B>This article may not be copied, redistributed or reproduced without the express written consent of Around the Rings.</B><BR><BR><B><I>First, fast and accurate. Count on Around the Rings for the latest developments in the race for 2014 and other issues affecting the Olympic Movement.</B></I>