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  • Press Release: Partner Concepts Launches Print Component of Pre-Olympic Marketing Campaign for China Tourism


    Partner Concepts Launches Print Component of Pre-Olympic Marketing Campaign for China Tourism

    ANNAPOLIS, MD, August 28, 2007 – Partner Concepts LLC, headquartered in Annapolis Maryland, today launched the print component of China Tourism’s marketing campaign running up to the 2008 Olympic Games in Beijing. The campaign includes a schedule of full-page advertisements and advertorials in Condé Nast Traveler and The Wall Street Journal, as well as a sweepstakes promotion on the Travel Channel.

    "China's popularity as a destination for Americans has exploded over the past five years,” said Paul Cohen, president of Partner Concepts. “With better than 10% annual growth, all indications point to record numbers of U.S. visitors in 2008 driven by the summer Olympics Games in Beijing next August, and then continued growth leading up to the World Expo in Shanghai in 2010.”

    The print component of the marketing campaign picks up from an extended online campaign, again managed by Partner Concepts. The online campaign has enabled China to partner with destinations such as Thailand (, Korea ( and Japan (, as well as select tour operators who have developed custom itineraries covering both destinations. All three web sites have been heavily promoted on both the Google and Yahoo sponsored search platforms. Additional online components will be executed in the third and fourth quarter of 2007.

    Earlier this year, Partner Concepts coordinated a formal reception in New York for China tourism to welcome a delegation from the Beijing Tourism Administration. The event at Cipriani 42nd Street was attended by more than 350 VIPs from the travel and media industries, along with select diplomatic dignitaries.

    Partner Concepts has been building marketing travel programs promoting Asia for the past five years. Through the web site, See You in Asia (, and the company’s partnerships with all of the major Asian airlines, hotels and tour operators, Partner Concepts has significantly increased awareness and travel throughout Asia.

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