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  • TV Delivers 4 Billion For World Champs


    IAAF President Lamine Diack. (ATR) 
    (ATR) IAAF President Lamine Diack says he expects as many as 4 billion people to see some part of the athletics championships in Helsinki during the next week. Along with TV coverage around the world, a U.S. company offers a live webcast.

    Speaking at the close of the IAAF Congress , Diack says the world championships are "very important" for the IAAF's survival. A report presented at the congress indicates the financial strength of the federation comes from the revenue of the world championships, anchored in part through deals with the European Broadcast Union and TBS in Japan.

    On the anti-doping front, Diack says the Helsinki championships will include a record number of drug tests, 850, compared with 450 from Paris in 2003. Nearly one of every two athletes will be tested and IAAF can "be proud of what we achieve," says Diack.

    On the scene coverage of the IAAF Athletics World Championships throughout the week at, for subscribers only.