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  • New Celebrate Humanity Series from IOC


    01/01/50

    Tuscan tenor Andre Bocelli adds his voice to "Celebrate Humanity". 
    (ATR) The latest public service announcements in the International Olympic Committee's "Celebrate Humanity" series are now available for broadcast around the world.

    Featuring Nelson Mandela and tenor Andrea Bocelli, this is the fourth in a series that began in 2000, produced prior to each Games since then.

    The "Celebrate Humanity" campaign is designed "to focus on the Olympic values of hope, dreams and inspiration, joy in effort, friendship and fair play," says the IOC.

    Saatchi and Saatchi, New York handled production of the psa?s for 2006.

    The IOC says Mandela and Bocelli were selected because the two men "provide a powerful voice for the Olympic ideals".

    Including an
     
    Italian star, such as Bocelli, a native of Tuscany, would also seem to be a good fit with the 2006 Winter Games in Italy.

    The efforts of Mandela and Bocelli can be viewed at the IOC's web site, www.olympic.org.

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