Press Release: Tickets.com selected as Official Supplier of ticket services for the 2010 Winter Games
Vancouver, British Columbia – The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) announced today that it has selected Tickets.com as its official supplier of ticket services within Canada for the 2010 Winter Games.
The five-year partnership provides Tickets.com with Official Supplier sponsorship rights in the ticket service provider category, in addition to the sponsorship rights to the Canadian Team participating at the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.
“The sale and distribution of tickets in Canada will be key to the success of the 2010 Winter Games and we have selected a ticketing service provider that will help us offer a user-friendly, fair and equitable system for the distribution of tickets with excellence in customer service,” said Caley Denton, vice president, ticketing and consumer marketing at VANOC. “Tickets.com has an impressive track record and extensive Games ticketing experience, having managed the successful ticketing programs for the Atlanta 1996 Summer Games, and the Salt Lake 2002 Winter Games. Tickets.com’s Olympic ticketing engine was also the backbone for ticket sales and distribution for the Sydney 2000 Summer Games and the Torino 2006 Winter Games.”
The majority of tickets to the 2010 Winter Games will be sold to the Canadian public through vancouver2010.com using Tickets.com’s user-friendly and leading-edge technology. While the vast majority of ticket sales will occur online, VANOC will also work with Tickets.com to offer alternate purchase systems, such as phone and local ticket outlets.
“We are honoured to have the opportunity to continue our long tradition of supporting the Olympic and Paralympic Games” said Larry Witherspoon, Chief Executive Officer of Tickets.com. “This opportunity allows us to continue our record of providing best-of-class solutions to the unique ticketing needs of the Olympic Games, and also serves as a solid platform for growing our presence in the Canadian market.”
Tickets.com also offers VANOC the technology and tools necessary to develop an online ticket redistribution system that will allow ticket holders to redistribute their tickets to other spectators if they can’t attend an event. The ticket redistribution system, which is supported by a barcode-based access control system at each venue, will expand the public’s access to tickets, help ensure that venues are full at Games time and will discourage the production and purchase of counterfeit tickets.
“The ticket redistribution and access control technology will give Games spectators confidence they have purchased legitimate tickets with valid bar codes while helping us in our goal of achieving full venues,” said Denton. “Buying valid Olympic and Paralympic Games tickets will ensure that the spectator has an experience of a lifetime and avoids disappointment. Our message is simple: buy directly from Vancouver 2010 or our authorized agents to ensure authenticity.”
Tickets.com will soon expand its current operations in Canada by bringing ticketing solutions to various performing arts venues and sports arenas. The Vancouver 2010 ticketing contract represents an opportunity for economic growth for British Columbia through the installation and development of local infrastructure to support Tickets.com operations.
Tickets will be available for purchase beginning in October 2008. VANOC’s Official Supporter, Jet Set Sports, and its affiliate company CoSport, is the only company authorized to develop and supply official Vancouver 2010 hospitality packages in Canada that combines elements including Games tickets, accommodation and ground transportation. All other tickets will be sold through VANOC directly or outside of Canada, through the National Olympic Committees of individual countries. Tickets for events are priced as low as $25. To keep up to date with news and next steps on ticketing, visit vancouver2010.com and sign up to receive e-mail updates.