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  • Turin Olympics Promotion To Surge


    10/11/04

    Turin Olympics President Valentino Castellani, former mayor of Turin, with New York City Mayor Michael Bloomberg at the Columbus Day Parade.(TOROC) 
    (ATR) Promotion for the Winter Olympics in Turin is about to rise to a high level says the president of the 2006 Games. Speaking to Around the Rings from New York City, Valentino Castellani says milestones in the coming weeks involving the sale of tickets and the torch relay ?will put the spotlight on us?.

    Castellani traveled to Manhattan for the annual Columbus Day national holiday and parade in New York that this year included a float for Turin 2006. He says an encore for the next year?s Columbus Day is a possibility.

    Tuesday he meets with executives from the New York office of ENIT, the Italian State Tourist Board, to enlist their aid promoting Winter Olympic tourism from the U.S.

    Castellani says the promotion blitz has already started with the unveiling of mascots Neve and Gliz last month. He says November 4 will bring a big event for the launch of ticket sales that should get worldwide attention. In early December he says plans for the torch relay will be released with fanfare.

    The TOROC chief also confirms a meeting will take place this month between International Olympic Committee President Jacques Rogge and Italian Prime Minister Silvio Berlusconi to discuss promotion of the Games in Italy.

    More on Turin?s upcoming plans in the October 15 issue of Around the Rings, for subscribers only.

    (Copyright 2004, all rights reserved. The information in this report may not be published, excerpted, or otherwise distributed in print or broadcast without the express prior consent of Around the Rings.)