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  • Youth Olympic Bids Line up TV, Corporate Support


    Russia's RTR-Sport pledges to offer a video feed of the YOG worldwide. (Getty Images)  
    (ATR) The CEO of a Russian network promises to distribute a Moscow Youth Olympic Games worldwide, while Singapore releases a list of some 550 companies that back its bid.

    "We will provide 100 percent coverage of the Youth Olympic Games to all participating countries if Moscow is elected as host," says Vassily Kiknadze, CEO of RTR-Sport, a Russian state terrestrial broadcaster.

    His comments came after a meeting with Moscow 2010 Youth Olympic Games bid organizers on Feb. 6.

    "We guarantee that, even if the Games were to start tomorrow, we are fully prepared to offer the world audience a high quality broadcast," he added.

    On the same day, Australian Open winner Novak Djokovic told an RTR-Sports interviewer that a Moscow YOG is a "great" idea.

    “Moscow is a great place for the Youth Olympic Games; there are many talented athletes here, and not only in tennis,” said the Serbian tennis star.

    In Singapore, YOG bid organizers have released a list of more than 550 companies which have pledged their support for the island's bid.
    A poster from the National University of Singapore already envisions its under-construction dorms as a Youth Olympic Village. (NUS)  

    The list includes the Singapore branches of Olympic sponsors such as Atos Origin and Manulife, Singapore-listed companies like Jardine Matheson, the private Far East Organization, and government-linked heavyweights like Chartered Semiconductor and CapitaLand.

    Some of the company websites – such as Tiger Airways and 77th Street clothing – sport slogans in support of the city's bid.

    Bid organizers began the campaign in November 2007, just after holding its first Corporate Engagement Session – one in a series of meetings with corporate decision-makers about the bid and the marketing opportunities associated with it.

    The International Olympic Committee will announce the host of the first YOG on Feb. 21.

    Written by Maggie Lee

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