2012 today announces that existing Tier 2 Supporter Cadbury has
extended its deal so that all confectionery and packaged ice cream
sold at official London 2012 outlets at Games time will now be
supplied by Cadbury.
signed as a Tier Two Supporter in October 2008 and was also an
official supplier of the Sydney Games in 2000, as well as the
Commonwealth Games in Manchester (2002) and Melbourne (2006). The extension now sees the Trident brand become a Tier Three
Supplier. The sugar-free gum becomes the fifth Tier Three
2012 CEO Paul Deighton commented: “This deal is a great opportunity
for Cadbury to extend its partnership with the London 2012 Olympic
Games and Paralympic Games, and for us to continue to develop our
commercial programme and raise more private finance to host and stage
the Games. Cadbury has a long tradition of sports sponsorship, both
in this country, and of supporting major international events, and
are proving a strong addition to our team of world-class commercial
UK Managing Director Trevor Bond said: “This is great news for
Trident because it links with our recently-announced Cadbury
support, allowing us to sell our total confectionery range to
everyone visiting each London 2012 venue. It's a further
demonstration of our leadership of the confectionery market.”
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