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  • McCann Worldgroup to Develop Marketing Campaign for Singapore 2010 Youth Olympic Games


    McCann Worldgroup Singapore, a part of the leading global marketing communications organisation headquartered in New York, will be supporting the Singapore Youth Olympic Games Organising Committee (SYOGOC) by providing their expertise to develop the marketing campaign for the inaugural Singapore 2010 Youth Olympic Games (Singapore 2010).

    As the official marketing communications services supplier, McCann Worldgroup will collaborate with SYOGOC to formulate the overall marketing strategies and creative development and execution of all advertising campaigns for Singapore 2010. A comprehensive, multi-media campaign will be executed both locally and in key global markets to generate awareness and build interest in the first ever Youth Olympic Games to be held here next August.

    We are excited to have McCann coming on board as our partner to develop the marketing communications campaign to create a strong brand for Singapore 2010. This will certainly be a mutually beneficial partnership with SYOGOC enjoying the services from an established, industry-leading group of agencies while McCann Worldgroup will gain valuable knowledge and experience in the sports industry by working on one of the most recognisable brands in the world,” said Mr Goh Kee Nguan, chief executive officer of SYOGOC.

    Sharing his views is Mr Mark Ingrouille, McCann Worldgroup’s region director for Southeast Asia, who said, “The opportunity to work on a global sporting event of such scale which is also a world first certainly does not come by every day. It is a great privilege and solid recognition of McCann Worldgroup’s ability to deliver world class communications to help launch a historic event. What is doubly meaningful is that this also gives us the opportunity to have an indirect hand in driving Singapore’s goal to become a regional sports hub."

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