Today: Last Update:

 
 
 
 
 
 
 
 
 
  • By the Book: 2016 Marketing


    08/26/09

    Two of the four bid cities project gross marketing joint venture revenues more than $400 million for first level sponsors. In this installment of By the Book, Around the Rings presents a look at plans of Chicago, Madrid, Rio de Janeiro and Tokyo for the 2016 medical.

    Chicago

    Gross Olympic and Paralympic Sponsorship Marketing Joint Venture Revenues:
    • First level: Domestic partners- $1.1 billion (in 2008 USD)
    • Second Level: Sponsors- $560 million (in 2008 USD)
    • Third Level: Official Suppliers-$125 million ( in 2008 USD)

    Gross Olympic and Paralympic Licensing Revenues:
    • $152 million (in 2008 USD)

    Madrid

    Gross Olympic and Paralympic Sponsorship Marketing Joint Venture Revenues:
    • First level: Domestic partners- $325.9 million (in 2008 USD)
    • Second Level: Sponsors- $155.4 million (in 2008 USD)
    • Third Level: Official Suppliers-$176.5 million ( in 2008 USD)

    Gross Olympic and Paralympic Licensing Revenues:
    • $105.1 million (in 2008 USD)

    Rio de Janeiro

    Gross Olympic and Paralympic Sponsorship Marketing Joint Venture Revenues:
    • First level: Domestic partners- $300 million (in 2008 USD)
    • Second Level: Sponsors- $140 million (in 2008 USD)
    • Third Level: Official Suppliers-$130 million ( in 2008 USD)

    Gross Olympic and Paralympic Licensing Revenues:
    • $50 million (in 2008 USD)

    Tokyo

    Gross Olympic and Paralympic Sponsorship Marketing Joint Venture Revenues:
    • First level: Domestic partners- $430.6 million(in 2008 USD)
    • Second Level: Sponsors- $222.2 million (in 2008 USD)
    • Third Level: Official Suppliers-$55.6 million ( in 2008 USD)

    Gross Olympic and Paralympic Licensing Revenues:
    • $112.2 million (in 2008 USD)


    By the Book is a series of reports on the 2016 candidate cities, using information provided in the candidate file of each city.

    Edited by Isia Reaves

    For general comments or questions, click here

    Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only.