USOC Lands Big Sponsor
The USOC and Procter & Gamble on Tuesday announced their partnership to last through the 2012 Olympics.
Lisa Baird, the USOC marketing chief, said the partnership was “about marketing activation.”
That means P&G will promote the U.S. Olympic Team through a large scale advertising campaign, online, in print, T.V., and in store marketing, through 17 of its products.
Kirk Perry, P&G vice president for North America, said the company “will be loud and proud during the Olympics” with the brands participating in the sponsorship.
The USOC would not comment on the value of the sponsorship. However, the level of sponsorship P&G agreed to is typically around $15 million to $25 million. Baird called the sponsorship “very significant”.
P&G is now the official USOC Sponsor of the following categories: personal and beauty products; household cleaning products; oral care products; pre-packaged potato snacks; and cold, flu and stomach remedies.
P&G has some 300 brands. The company says that means its products are in 99.5% of U.S. households virtually every home in the country.
Baird says she hopes the new deal will attract more companies to sponsor the USOC.
The USOC recently lost two of its highest profile sponsors – Bank of America and AT&T.
Baird says the USOC is “no longer in discussion with Bank of America but they are in discussion with the telecommunications giant “and it is going very positively”. She added that the USOC is in talks with “several open categories” for sponsorships.
“We’re on a solid track to closing deals. We announced four this year and we’re looking to announce some more in the near future.”
Oswald Re-elected FISA President
Denis Oswald is re-elected for a sixth term as International Rowing Federation president. (Getty Images)
IOC member from Switzerland Denis Oswald wins a sixth term as president of the International Rowing Federation.
Oswald was re-elected at the FISA Congress in Poznan, Poland, venue for the just-finished world champs. The three-time rowing Olympian and IOC Executive Board member received a long standing ovation for his 20 years presiding over FISA.
Currently president of the Association of Summer Olympic International Federations (ASOIF), Oswald also chairs the IOC coordination commission monitoring preparations for the London 2012 Olympics.
The congress also re-elected Anita DeFrantz, chair of the IOC Women’s Commission, to her fifth term as vice president of FISA. Michael Williams, the former Cambridge Boat Race coxswain, was re-elected as treasurer. Tricia Smith of Canada, John Boultbee of Australia and Jean-Christophe Rolland of France also retain their places on the executive committee.
Other decisions at the meeting included appointing the 2013 and 2014 World Rowing Championship venues. Chungju, Korea and Amsterdam, The Netherlands will stage the events. The Lithuanian city of Trakai was chosen to host the 2013 World Rowing U-23 Championships.
Venues for the 2011 Rowing World Cup were confirmed as Munich, Hamburg and Lucerne. The FISA Council selected Duisburg to host the 2012 World Rowing Masters Regatta.
Delegates also gave a five-minute standing ovation to 77-year-old Thor Nilsen, FISA development director, in recognition of him receiving the Olympic Order for his work as a leading international coach and head of the federation’s development program since 1985.
Pan Am Team Gives Thumbs Up to Toronto
A Pan American Games evaluation team praised Toronto’s bid for the 2015 event at the end of a two-day tour to the Canadian city on Monday.
Pan American Sports Organization evaluation commission chairman Julio Cesar Maglione gave a positive appraisal of Toronto’s financial, transportation and venue plans, though he wouldn’t say where it ranked compared to 2015 rivals Lima, Peru, and Bogota, Colombia.
“It is a beautiful city that has big development and progress in every moment,” was quoted. I have no doubt you meet all the requirements to have an excellent games.”
Toronto 2015 chairman David Peterson told The Globe and Mail
he was encouraged by how the visit from the Pan Am team went.
“We showed off this city and this province to its very best. I’m very proud. We’re hoping they go home with a very favorable view. I don’t know how they could do anything else but support Toronto,” Peterson said.
Toronto was the last city to be visit on the Pan Am delegation’s tour of the three 2015 candidates. The two-day visit included visits to the various venues on Saturday and proposed sites for the Pan American village near the city’s waterfront on Lake Ontario and the University of Toronto’s Scarborough campus.
The visit drew a protest from a group of anti-poverty activists, who claim that public funds spent on the Games can be better spent on more pressing concerns. The rally attracted around 30 people at the University of Toronto on Sunday.
PASO will hear final bid presentations and vote on the 2015 host in Guadalajara, Mexico, in November.
New CEO for Innsbruck Delayed
Innsbruck 2012 Youth Olympics organizers will remain without a chief executive until Sept. 14.
Confirmation of a new CEO had been expected Tuesday following a meeting of Innsbruck 2012 shareholders. But Jürgen Steinberger, one of the YOG’s two interim chief executives, told ATR the decision was postponed for two weeks to allow officials of the State of Tyrol more time to evaluate the 43 candidates who applied for the post.
Innsbruck 2012 organizers have now been without a chief executive since June following the resignations of Christoph Platzgummer as president and CEO Martin Schnitzer over a financial scandal related to their roles in the city’s UEFA Euro 2008 participation.
Steinberger and Peter Bayer took the reigns of the organization when an interim management board was established in July. Innsbruck’s mayor Hilde Zach replaced Platzgummer as president of Innsbruck 2012.
The IOC Coordination Commission for Innsbruck led by Gian-Franco Kasper is scheduled to visit the two-time Winter Olympic city in six weeks time.
FITA Re-elects Erderner as President
The International Archery Federation (FITA) re-elected Ugur Erdener as president for a second term during the second day of its congress in Ulsan, South Korea, on Monday.
After his re-election, Erdener re-appointed secretary general Tom Dielen to a second term.
Philippe Bouclet of France and Sanguan Kosavinta of Thailand were re-elected as vice presidents. Vladimir Esheev of Russia, Mario Scarzella of Italy,Trudy Medwed of Austria and Kotara Hata of Japan were elected to the FITA council.
...The U.S. Ski and Snowboard Association has selected Olympic skier Trace Worthington to lead its fundraising efforts. Worthington, now a businessman in Park City, Utah, competed in freestyle aerials at the 1992 Winter Olympics in Albertville and the 1994 Games in Lillehammer.
Written by Ed Hula III, Mark Bisson and Greg Oshust..
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