Los Angeles, CA (June 29, 2010) – CTV has been recognized with more awards than not only any other Canadian broadcaster, but any broadcaster in the world at the 2010 Promax|BDA Awards Competition in Los Angeles. The CTV Creative Agency was honoured with 88 medals recognizing excellence in promotion and design, which includes 54 Promax|BDA Promotion and Marketing Awards and 34 Promax|BDA Design Awards. The CTV Creative Agency’s promotion and design for for the VANCOUVER 2010 OLYMPIC WINTER GAMES was recognized with 36 awards.
Promax|BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
For the BDA Design portion of the awards, honouring the best in international television design, The CTV Creative Agency captured seven Gold Medals, nine Silver and 10 Bronze, including eight BDA World Gold awards representing the best in international television design and promotion. For Promax, which represents Promotion and Marketing, CTV garnered 14 Gold Medals, 16 Silver Medals and 11 Bronze Medals as well as 13 Promax World Gold Awards.
The CTV Creative Agency won 36 medals – including 13 Gold – for its work on the 2010 Winter Games, far surpassing the number of awards won by any other Games’ broadcasters. NBC was honoured with 14 awards, while Australia’s Nine network received five. The company’s integrated creative campaign, entitled Believe, received 13 medals, including the World Gold for “Live Event Campaign.”
“Congratulations to everyone at the CTV Creative Agency for picking up an impressive and well-deserved number of awards including 36 just for the VANCOUVER 2010 OLYMPIC WINTER GAMES,” said Rick Lewchuk, Senior Vice-President, CTV Creative Agency and Brand Strategy. “These achievements represent the teams’ incredible level of productivity and creativity on a wide variety of projects.”
CTV, Canada’s Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, CTV Inc. is owned by CTVglobemedia Inc., Canada’s premier multi-media company, which also owns Canada’s national newspaper, The Globe and Mail. More information about CTV may be found on the network’s website at www.ctv.ca
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