(ATR) With just three years left as IOC President, Jacques Rogge can shape the future of the organization beyond his tenure with a lucrative U.S. rights package for the 2014 and 2016 Olympics. Rogge has indicated that he’d like to see a deal worth $2 billion when bids from the U.S. networks are opened later this year, similar to what incumbent NBC has paid for Vancouver and London.
Jacques Rogge has served as IOC President since 2001. (ATR)
The IOC has taken its time to seek a new deal for the U.S., hoping to ride out a recession to get the best price possible. The U.S. TV rights are the IOC’s single-largest source of revenue.
“I want a win-win situation whereby the broadcasters feel happy to have the Games,"
Rogge told Around the Rings in an interview last week in Rio de Janeiro.
“It’s important for us because we redistribute 94 percent of our revenue. What we redistribute to the IFs, the NOCs, the grass roots development, Olympic Solidarity, two-thirds come from the TV rights in the United States and the rest of the world," Rogge said.
Rogge captains the exclusive TV Rights and New Media Commission, a six-member panel that includes Richard Carrion, IOC member from Puerto Rico, chairman of the IOC Finance Commission.
Carrion has the job of organizing the bidding for the U.S. rights and meets regularly with the networks to stoke the interest in bidding to air Sochi and Rio de Janeiro.
NBC rights run through 2012, with at least two of its three competitors expected to make competitive bids. Carrion and Rogge will be working to see that those bids generate the cash they believe the Olympics are worth in the U.S.
"We believe we have a good product. We are heartened by good TV ratings in Beijing and Vancouver. So I think the broadcasters know we mean business," Rogee told ATR.
Carrion and Rogge at the 2009 IOC Session in Copenhagen. (Getty Images)
Carrion, 58, IOC member since 1990, is mentioned as a possible successor to Rogge in 2013. Professionally, Carrion heads Puerto Rico’s top bank and just concluded a term as a director of the influential Federal Reserve Bank of New York.
Rogge, 68, will end his second term as president in 2013.
In addition to the U.S. TV rights in 2011, Rogge will preside over the election of a host for the 2018 Winter Olympics.
Perhaps even more significant, Rogge will be encouraging as many cities as possible to bid for the 2020 Olympics in the coming months. Applications for the race close later this year.
Richard Carrion. (ATR)
The IOC President is also expected to decide early this year on proposals to add a half-dozen new events to the Sochi Olympics, a list that includes women’s ski jumping.
2010 Ranking – Rogge #2, Carrion #3
Written by Ed Hula.
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