Today: Last Update:

 
 
 
 
 
 
 
 
 
  • 2018 By the Book: National Sponsors and Licensing


    06/05/11

    Annecy forecasts the most revenue from sponsorships and licensed merchandise sales among the 2018 Winter Olympic bids. In this installment of By the Book, Around the Rings presents a look at the national sponsorships and licensing of Annecy, Munich and PyeongChang. By the Book is an exclusive series of reports by Around the Rings based on the bid books presented by the three 2018 bids.


    Annecy

    Total revenue from sponsorships: $765 million
    10 First-level sponsorships: $455 million
    12 Second-level sponsorships: $206.7 million
    23 Third-level sponsorships: $103.4 million

    Total revenue from licensed merchandise sales: $42 million

    Munich

    Total revenue from sponsorships: $511.2 million

    8 First-level sponsorships: $299.8 million
    17 Second-level sponsorships: $179.1 million
    23 Third-level sponsorships: $32.3 million

    Total revenue from licensed merchandise sales: $36 million

    PyeongChang

    Total revenue from sponsorships: $500 million

    6 First-level sponsorships: $360 million
    6 Second-level sponsorships: $90 million
    5 Third-level sponsorships: $50 million

    Total revenue from licensed merchandise sales: $27 million


    By the Book is a series of reports on the 2018 candidate cities, using information provided in the candidate file of each city.

    To subscribe to Around the Rings Click Here

    Edited by Isia Reaves Wilcox

    For general comments or questions, click here

    Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only.