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  • 2020 By the Book -- Marketing


    08/18/13

    (ATR) In this installment of By the Book, Around the Rings presents a look at the 2020 marketing plans for Istanbul, Madrid, and Tokyo.

    Istanbul
    (Istanbul 2020)

    Projected Income from Domestic Sponsorship:
    First-level sponsors: $400 million (in 2012 USD)
    Second-level: $177 million (in 2012 USD)
    Third-level: $98 million (in 2012 USD)

    Projected Income from Licensed Merchandise Sales:
    $50 million (in 2012 USD)

    Madrid
    (Madrid 2020)

    Projected Income from Domestic Sponsorship:
    First-level sponsors: $400 million (in 2012 USD)
    Second-level: $190 million (in 2012 USD)
    Third-level: $104 million (in 2012 USD)



    Projected Income from Licensed Merchandise Sales:

    $96 million (in 2012 USD)

    Tokyo
    (Tokyo 2020)

    Projected Income from Domestic Sponsorship:
    First-level sponsors: $568.18 million (in 2012 USD)
    Second-level: $255.68 million (in 2012 USD) 
    Third-level: $107.95 million (in 2012 USD)

    Projected Income from Licensed Merchandise Sales:
    $137.73 million (in 2012 USD)

    By the Book is a series of reports on the 2020 candidate cities, using information provided in the candidate file of each city.

    Written by Nicole Bennett.

    For general comments or questions, click here.


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