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  • Rio 2016 embraces sustainability and launches management plan, signing an agreement with the UN


    The United Nations Environment Programme will mediate dialogue with civil society on the plan, which is supported by the pillars: Planet, People and Prosperity

    On Monday, the Organising Committee for the Rio 2016 Olympic and Paralympic Games (Rio 2016) presented the Sustainability Management Plan of the Rio 2016 Games, established with the three levels of government (federal, state and municipal) to lay the foundations and integrate the principles, actions and projects related to sustainability in planning and operating events.

    The launch was marked by the signing of a technical cooperation agreement with the United Nations Environment Programme (UNEP), which provides, among other activities, an evaluation plan and mediation around the subject of sustainability between Rio 2016 and civil society.

    The sub-brand “Embrace” Rio 2016, which will be used in all Games communications related to the Sustainability Plan, was also launched. It will serve as a standard for the way in which the organization embraces programmes and projects aligned with the plan´s principles. The idea behind the chosen name is to engage people, inviting them to be part of the transformation promoted by the event.

    “Sport can and should play a leading role in promoting a more sustainable world. Following the United Nations Conference on Environment and Development in Rio, in 1992, the Olympic Movement's concern with environmental issues is constantly increasing. In 1996, the Olympic Charter was amended to recognize the environment as the third pillar of Olympism, and in 1999, the IOC created the Olympic Movement's Agenda 21, defining policies associated with sport,” said Rio 2016 President Nuzman.

    “Our goal is to integrate sustainability in all organisational processes, reducing the impact of the Games and setting an example of good practice for society as a whole.”
    “Together, sports and environment are powerful tools for sustainable development. For this reason, the UNEP has worked in partnership with the Olympic Movement over the last two decades. An event the size of the Olympic Games is an excellent opportunity to implement and disseminate sustainable practices, and this is no different for the first Olympics in South America, a region so important for biodiversity conservation, which has a vocation for developing low carbon economies,” says Denise Hamú, the UNEP’s representative in Brazil.

    The 2016 Games are organised around four principles for managing systems for sustainability in events: responsibility, inclusion, integrity and transparency.

    These principles are set forth in the Rio Olympic and Paralympic Games Candidate Application, the document establishing the commitments made, which served as a starting point to develop the Games Sustainable Management Plan. Such commitments were updated based on the development of the Olympic and Paralympic Games project and the evolution of practices, technologies, international standards, knowledge, law and public policy.

    Upon completion of the Sustainability Plan, a review process of the bid goals based on these same factors and a dialogue with civil society, aided by UNEP, was initiated. This process will result in a second version of the plan, which will include specific targets.

    The strategic goals of the Sustainability Plan also correspond to the three pillars that were proposed in the Games bid application and are aligned with the principles of sustainable development ratified by the United Nations Conference on the Environment. The three pillars consist of the following nine themes:

    Planet (Reduced Environmental Footprint): Transport and Logistics, Sustainable Design and Construction, Conservation and Environmental Restoration, Waste Management

    People: Engagement and Awareness, Universal Accessibility, Diversity and Inclusion

    Prosperity: Sustainable Supply Chain, Management and Reporting

    Launch of the Embrace (Sustainability) sub-brand
    The most notable visual elements of the Olympic and Paralympic Games, the brands characterise the events, representing the essence, values and concepts of the Games. In addition, the Games also have sub-brands for programs with their own communication visibility and related events. “Embrace”, the Sustainability Program’s sub-brand, uses the colour blue and is inspired by Rio 2016’s visual identity to promote responsible behaviour with people and the planet to build a more prosperous future through the organization of the Games.

    About the Rio 2016 Organising Committee for the Olympic and Paralympic Games
    The Rio 2016 Organising Committee for the Olympic and Paralympic Games is a private not-for-profit sports organisation established by Brazilian Olympic Confederations, the Brazilian Olympic Committee and the Brazilian Paralympic Committee. Its mission is to promote, organise and deliver the Rio 2016 Olympic and Paralympic Games, in accordance with the guidelines laid out by the Host City Contract, the International Olympic Committee, the International Paralympic Committee (IPC), the World Anti-Doping Agency, and under the Brazilian Law, the Olympic Charter and the IPC Handbook.

    The Worldwide Olympic Partners who support the Rio 2016 Olympic Games and the National Olympic Committees around the world are Coca-Cola, Atos, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.

    The Rio 2016 Olympic Games has five tier one partners (official sponsors) – Bradesco, Bradesco Seguros, Claro, Embratel and Nissan. There are three tier two supporters – EY, Sadia and Batavo. There is one tier three supplier – Nike.

    The Rio 2016 Paralympic Games has seven tier one partners (official sponsors) – Atos, Bradesco, Bradesco Seguros, Claro, Embratel, Nissan and Omega. There is one tier two supporter – Sadia.

    About the UNEP
    The United Nations Program for the Environment is the leading global environmental authority and agency of the United Nations System (UN) responsible for promoting environmental conservation and efficient use of resources to achieve sustainable development.

    Established in 1972, the UNEP counts among its main objectives maintaining the state of the global environment under continuous monitoring, alerting people and nations on issues and threats to the environment and to recommend measures to improve the quality of life without compromising the resources and services environment for future generations.

    Headquartered in Nairobi, Kenya, UNEP has a network of regional offices to support institutions and processes of environmental governance and, through this network, engages a wide range of partners from the governmental, non-governmental, academic and private sectors on multilateral environmental agreements, programs and sustainability projects.

    In 2004, UNEP launched the Brasilia office as a strategy to strengthen its activities in the Brazil to facilitate the identification of priorities and develop initiatives that meet sub-regional and national specificities.

    A full version of the Sustainability Management Plan will be available on the official website of Rio 2016 under the Sustainability heading:
    Event photos will be available in the press area of the Rio 2016 official website:

    For further information:
    Rio 2016 Organising Committee for the Olympic and Paralympic Games
    Media Relations
    Tel: (55 21) 2016-5320

    UNEP – United Nations Environment Programme
    Tel.: (55 61) 3038-9237

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