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  • IOC Not Commenting on Possible $344MM Bridgestone Deal


    Bridgestone has a history of supporting F1 racing and golf. (Getty Images)
    (ATR) The IOC says it is not willing to comment on any deals involving Bridgestone becoming a TOP Sponsor.

    Reports on Monday said the Japanese tire maker had signed a deal to become the newest TOP Sponsor. Sports Business Daily says the deal lasts through the 2020 Olympics and is worth $344 million.

    An IOC spokeswoman declined to comment on the deal, telling Around the Rings the IOC is in discussion with “a number of companies about joining the TOP programme but will only comment if and when an agreement is finalised and announced.”

    No news of the deal was available on Bridgestone’s website.

    If the deal is official, it could be a shrewd business move as it could prevent Korean rivals such as Hankook or Kumho from even engaging in national sponsorship of the 2018 PyeongChang Olympics.

    News that Bridgestone was in negotiations for a TOP Sponsorship emerged last week.

    Written by Ed Hula III

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