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  • Nike to Brazil: "Tomorrow Starts Now" -- Media Watch


    07/22/14

    Brazilian sprinter Ana Claudia Lemos is featured in Nike's new "Tomorrow Starts Now" ad. (Getty Images)
    (ATR) Nike is encouraging Brazil to forget about that "7-1 thrashing by Germany" and look forward to "future glory" at the 2016 Summer Olympic Games. Marketing Magazine reports Nike's new 60-second advertisement, titled "Tomorrow Starts Now," features an impressive list of athletes including sprinter Ana Claudia Lemos, basketball players Leandrinho and Anderson Varejao, and volleyball stars Clara and Carol Salgado.

    Ad Week's Rebecca Cullers says Nike's new advertisement finds "those perfect moments that celebrate the unparalleled power of the world's best athletes.

    "It's also a moving reminder that the soul of sport lies not in winning, but in the passion it takes to keep going after a defeat."

    Look Ahead to Rio 2016

    "Brazil has barely said tchau to the World Cup, but it has no time for a breather," Miami Herald reporter Mimi Whitefield writes. Rio de Janeiro is marking its official two-year countdown to the 2016 Summer Olympics on August 5. According to Whitefield, Brazil’s "bumpy road" to organizing the FIFA World Cup can guide Olympic organizers in "what not to do."

    The Irish Independent says the director of operations for IMX, Diarmuid Crowley, is "just halfway through his role in Brazil." During this year's World Cup, Crowley was primarily responsible for the "selling and premium seating" in the Maracana stadium, the Estadio Beira-Rio in Porto Alegre, and Recife’s Arena Pernambuco. 

    Tokyo 2020 Preparations

    IOC vice president John Coates (left) and Tokyo 2020 organizing committee president Yoshiro Mori (Getty Images)
    The Japan News, a Yomiuri Shimbun publication, discusses Japan's "one town, one nation" project and its link to the 2020 Summer Olympics. The project, modeled after the 1998 Nagano Olympic campaign titled "one school, one nation," encourages local governments nationwide to aid some "200 countries and territories" in their preparations for the Games. 

    Sports Features Communications columnist John Goodbody says Tokyo is learning a lesson ahead of the 2020 Games: "staging the Olympics is always more fraught than you think."

    Japan News posts a Kyodo report on the Japanese government's plans to examine the idea of constructing "integrated casino-based resort facilities" in time for the 2020 Olympics.

    In Other News

    Paralympic bronze medalist Amy Purdy at the 2014 Sochi Games (Getty Images)
    Boston Business Journal managing editor Jon Chesto takes a closer look at a nonprofit group behind Boston's bid for the 2024 Summer Olympics. The bid to bring the Games to Boston could "shape up to be the Massachusetts Competitive Partnership’s most high-profile project in its roughly five-year history," Chesto writes.

    National Public Radio's "TED Radio Hour" explores the "minds and bodies of champions who achieve extraordinary feats." The special spotlights several TED speakers including Paralympic bronze medalist Amy Purdy.

    WRKF, an affiliate of NPR serving Baton Rouge, Louisiana, discusses the life of Olympic "pioneer" Alice Coachman. While Coachman never entered the "pantheon of breakthrough African-American sports heroes like Jesse Owens or Wilma Rudolph," reporter Alan Greenblatt says, "she was a pioneer nonetheless."

    AP writer Stephen Wilson says the World Anti-Doping Agency viewed a meeting between Lance Armstrong and an independent cycling panel in May as a "positive step in getting to the bottom of the drug culture which ravaged the sport."

    Compiled by Nicole Bennett

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