(ATR) Marc Pritchard, Global Marketing Officer for P&G, has directed his company into a high-profile activation program for the Olympic Games.
While a worldwide sponsor only since 2010, P&G has wasted no time establishing its key brands as Olympic brands.
In London this year, under Pritchard’s direction, P&G opened a sprawling “Family Home” that served as a refuge for families of Olympians and as a venue for special events for NOCs and other organizations.
This coming year Pritchard will be organizing plans for Sochi as part of efforts to build P&G brands in Russia. P&G is also working on its strategy for Rio 2016, another important emerging market for the company where it hopes to leverage its Olympic sponsorship into brand share. P&G is a worldwide sponsor through 2020.
Pritchard, 52, began work at P&G as a financial analyst in 1982.
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