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  • Tokyo 2020 Awaits Thousands of Logo Submissions


    11/25/15

    Miyata and his selection committee (ATR/Yoshiyuki Unno)
    (ATR) Tokyo 2020 organisers could receive up to 10,000 applications for a new logo after scrapping the previous emblem following a plagiarism scandal.

    Games chiefs opened up the new online submissions process on Tuesday to all Japanese residents aged 18 years or over, rather than simply recognized designers. Only 104 applications were submitted for the original logo that stoked so much controversy.

    “We’re expecting at least 10,000 applications this time,” Ryohei Miyata, chairman of the 19-person selections committee, told a press conference in Tokyo.

    Miyata beat a gong to open the process, adding: “We are waiting for good applicants."

    Two months after the previous emblem was scrapped after allegations Kenjiro Sano's design resembled the logo of a Belgian theatre, Miyata stressed the importance of getting the choice right this time around: “We’ve been desperate [to get a good design]."

    Reflecting on the previous competition, he added: “We took the more open selection into consideration this time. That’s why seven stages of emblem selection and six-point examination items are in the entry site on the Internet.”

    Underlining the huge interest in the new logo, the document detailing application guidelines has been downloaded more than 70,000 times from the Tokyo 2020 website in the past month. 

    Applicants are being asked to come up with a design inspired by keywords such as ‘the power of sport’, ‘inclusivity’ and ‘recovery, reconstruction’, a reference to the 2011 earthquake and tsunami.

    Tokyo 2020 has set a Dec. 7 deadline for online submissions.

    The selections committee will announce the winning entry next spring. It will be subject to the approval of the Tokyo 2020 Executive Board.

    Reported in Tokyo by Kazuya Yokoo and Yoshiyuki Unno

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