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  • Tokyo 2020 Signs 15th Gold Partner -- Sponsor Spotlight


    (ATR) Japanese Olympic organizers announced LIXIL as the latest top-tier sponsor, 

    Tokyo 2020 signs LIXIL as its 15th gold partner. (Tokyo 2020)
    LIXIL becomes the official 'Building Components & Bathroom and Kitchen Fixtures' partner of the 2020 Games.

    Its addition brings the total number of Tokyo 2020 national sponsors to 22, including 15 gold partners.

    “We look forward to LIXIL providing living environments with enhanced comfort to the athletes, officials and all involved in the Tokyo 2020 Games and to people throughout Japan,” said organizing committee president Yoshiro Mori.

    Tokyo 2020 is on track to generate more than $1.3 billion from domestic sponsors.

    IPC Makes Toyota a Global Sponsor

    The IPC appointed Toyota as a Worldwide Paralympic Partner in the mobility category in a deal running through the 2024 Games. Toyota is already an IOC TOP sponsor.

    Phil Craven and Toyota's Toyoda at a press conference in Tokyo Thursday (Getty)
    IPC president Philip Craven and Toyota chief Akio Toyoda announced the agreement in the Japanese capital on Thursday.

    Under the partnership, Toyota’s rights will include the IPC and all national Paralympic Committees (NPC) from 2017 and future Games organizing committees including Tokyo 2020, Beijing 2022 and the 2024 host to be decided in September 2017.

    It is the first partnership in the Paralympic Movement’s history to embrace the IPC, all NPCs and future Paralympics Games under one agreement.

    “This is a monumental day for the entire Paralympic Movement as it is the first truly worldwide partnership to involve the IPC, every single NPC and forthcoming editions of the Paralympic Games,” said Craven.

    Tokyo 2020 CEO Toshiro Muto added: “As an IOC TOP Partner and an IPC Worldwide Paralympic Partner, I am confident that Toyota will make a significant contribution to the success of the Tokyo 2020 Games by providing vehicles, mobility services and mobility solutions.”

    ITF Extends Partnership with BNP Paribas

    The International Tennis Federation and BNP Paribas have agreed to a five-year extension of their partnership, keeping BNP Paribas as the title sponsor of several ITF events through 2021.

    ITF and BNP Paribas extend partnership. (ITF)
    BNP Paribas sponsors the Davis and Fed Cups as well as the Junior Davis and Junior Fed Cups. The company also lends its name to ITF wheelchair activities and the biennial Worldwide Coaches Conference.

    Newly elected ITF president Dave Haggerty and BNP Paribas chief executive officer Jean-Laurent Bonnafé will sign the agreement on Nov. 28 in Ghent, host of the 2015 Davis Cup by BNP Paribas that concluded on Thursday.

    The announcement of the deal came following the Davis Cup final match between Belgium and Great Britain.

    Haggerty says the extension is a celebration of the 15-year partnership between the federation and the company.

    “Their long running love affair with tennis, that started in 1973 with Roland Garros, has benefited our sport in countless ways," said Haggerty.

    Hyundai Signs Three-Year Deal with World Archery

    A World Archery test event for Rio 2016 (ATR)
    Hyundai Motor Company has teamed up with World Archery as the title sponsor of the federation's premier events through 2018.

    Hyundai will sponsor the Archery World Cup in 2016, 2017 and 2018 while also being named the title sponsor of the World Archery Championships in 2017.

    The automotive company will retain sole rights in the vehicles category of sponsors. Hyundai will also receive "extensive branding" in archery events and exposure in all related broadcasts, according to World Archery.

    “We are proud that Hyundai Motor Group has decided to strengthen its relationship with World Archery by investing in the future of our sport’s world-class events," said World Archery president Ugur Erdener.

    Written by Mark Bisson and Kevin Nutley

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