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  • Rome 2024 Touts Showmanship of the Italian Capital -- ATRadio


    (ATR) Rome 2024 is playing to the emotions of the Italian people in its bid for the Olympic Games.

    Giovanni Malago, president of CONI, at the unveiling of the Rome 2024 logo (Getty Images)
    Luca Cordero di Montezemolo, Rome 2024 chairman, and Giovanni Malago, president of the Italian NOC (CONI) led a colorful ceremony to unveil the Rome 2024 logo on Monday.

    Around the Rings European correspondent Brian Pinelli was in attendance and spoke with me about his time in Rome in this edition of ATRadio. He said Rome played to its strengths and added, "The ceremony was all about the entertainment value, the show, and the pageantry."

    Over 2,500 Rome school children, Olympic athletes, and leaders from CONI and Rome 2024 were present as the design was seen for the first time on a jumbo screen at the Palazzetto Dello Sport Arena.

    Montezemolo, president of Rome 2024 and former Ferrari chairman, spoke of the Italian capital's strengths in his address to the predominantly young audience.

    On the sidelines of the event, Malago told Pinelli that this is "the first of many, many steps" for Rome 2024. 

    Rome is vying against Budapest, Los Angeles, and Paris to host the 2024 Games. The IOC will select the host city in Lima, Peru in September 2017.

    Written and produced by Nicole Bennett

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