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  • Coca-Cola Reveals Details About Spieth Partnership -- Sponsor Spotlight


    (ATR) Jordan Spieth might have faltered in his quest for a second Masters title, but undoubtedly the immensely talented golfer will have more opportunities in future majors and at golf’s return to the Olympic Games in Rio.

    Olympic TOP sponsor Coca-Cola is banking on it.

    Coca-Cola signed the 22-year-old Spieth to a multi-year partnership in January, something the beverage giant hopes to maximize over the coming months in the lead-up to this summer’s Olympic Games.

    The Olympic TOP sponsor revealed some of the details about the newfound cooperation with Spieth to Around the Rings, including those related to the Rio Games.

    “As an Olympic hopeful, Jordan is a member of our Coca-Cola six-pack of athletes for the Rio 2016 Olympic Games,” said Dina Gerson, director of Olympic Marketing for Coca-Cola North America. “Our U.S. Olympic program will be in market from July 18 – August 21, so you can expect that Jordan will be extremely visible during that time across the entire country.

    “Our Olympic partnership with Jordan will involve commercials, digital and social media and point of sale,” Gerson said.

    Click here to read more on this story.

    Kikkoman Joins Tokyo 2020 Sponsor List

    Sauces needed for the Tokyo 2020 organizing committee will be provided by Kikkoman.

    Kikkoman will provide soy sauce, vinegar, mirin, and cooking sake needed for the preparations of the Olympic Games in Japan.

    “Our corporate slogan is ‘Creating delicious memories,’” Noriaki Horikiri, president and chief executive of Kikkoman, said in a statement. “By suggesting rich and varied food-lifestyles flavored with soy sauce, we will help visitors to the Games both from Japan and around the world to savor the joys of eating, enjoy healthy minds and bodies and create delicious memories of the Tokyo 2020 Games.”

    Kikkoman became the thirty-third domestic partner for Tokyo 2020 with the company’s inclusion as a second tier sponsors. It is the eighteenth second tier sponsor and thirty-third overall domestic sponsor for the organizing committee.

    Team GB Lock up Airline Sponsor

    Team GB athletes ready to fly on BA (Tom Shaw, British Airways)
    British athletes will fly British Airways to Rio de Janeiro.

    British Airways is expected to fly over 1,500 Team GB personnel to and from Rio de Janeiro for the Olympics. All personnel will fly together home for an arrival ceremony at London’s Heathrow Airport after the Olympics and Paralympics. 

    “Flying home with the airline that carries our flag will be a great way to celebrate the achievements of Team GB,” Bill Sweeney, Team GB chief executive, said in a statement. “We look forward to an exciting and hopefully successful Rio 2016 Olympic Games.”

    Written by Brian Pinelli and  Aaron Bauer in Rio de Janeiro

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