(ATR) The world’s largest tire and rubber company is the first founding partner of the IOC’s new digital platform launching on Sunday.
The IOC’s four-year deal with the Japan-based company, a TOP sponsor since 2014, runs through the Tokyo 2020 Olympics.
The channel, which will operate 24 hours a day, 365 days a year, will launch after the Rio closing ceremony.
Under the deal, Bridgestone will sponsor the Olympic Channel’s “Against All Odds”, an eight-episode documentary series that follows the journey of eight athletes. The first episode airs Sunday night.
“Bridgestone has demonstrated its support for the Olympic Movement and belief in the Olympic values through its long-term commitment as a worldwide TOP partner, and through this new agreement we look forward to working closely with them to bring the Olympic Channel to fans around the world,” said IOC president Thomas Bach.
After the Rio closing ceremony, people can connect with the Olympic Channel via a mobile app for Android and iOS devices and at olympicchannel.com.
With a range of programming, the channel aims to grow the profile of the 35 Olympic sports between Games and to “reach out to new generations of athletes and fans”. The channel’s slogan is ‘Where the Games never end’.
Original programming will be mixed with live sports events, news and highlights offering additional exposure for sports and athletes all year round. Content will be produced out of Madrid, where Olympic Broadcasting Services is based.
The channel has no rights to cover the Olympics, which are distributed to rights-holding broadcasters.
Designed for a global audience, the Olympic Channel digital platform will showcase content from around the world, and will initially be offered in English. Additional features at launch will include fantastic content as video on demand, as well as individual sport pages within a user-friendly and mobile-responsive interface, subtitled in nine different languages.
Olympic Channel chiefs are set to strike new partnerships with other Olympic stakeholders, including rights-holding broadcasters and NOCs in the coming months.
Reported by Mark Bisson
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