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  • Omega to Mark 100 Years with IOC -- Sponsor Spotlight


    (ATR) TOP sponsor Omega will continue its long standing partnership with the International Olympic Committee, being the first to reach an agreement through to 2032.

    The Omega Countdown clock for the PyeongChang Games (IOC)
    Omega's relationship with the IOC dates back to the 1932 Los Angeles Games marking 100 years with the committee.

    The agreement was made at the Olympic Museum in Lausanne by IOC president Thomas Bach and CEO of Swatch Group and Omega Chairman Nick Hayek.

    "OMEGA is the world's leader in sports timekeeping, and the extension of our agreement through to 2032 means Olympic athletes will continue to be able to rely on OMEGA's expertise," IOC president Thomas Bach said in a statement.

    Click here to read the full story.

    Russian Company Lands Contract for FIFA World Cup

    Zabivaka is the official mascot for the 2018 FIFA World Cup (FIFA)
    FIFA awards Megalicense Entertainment the contract to manage the retail and licensing program for the 2017 Confederations Cup and 2018 World Cup.

    Megalicense beat out four other Russian companies in the bidding and will be in charge of the production of official licensed products and the opening of official fan shops in the host country, according to FIFA.

    The decision comes with about a month to go before the start of the Confederations Cup on June 17.

    It’s not clear if the tight timeline played a part in Megalicense landing the deal, though FIFA did say that the company responded best to the defined principles and promises to deliver an outstanding licensing program fan experience for both the Confederations Cup and next year’s World Cup.

    Click here to read the full story.

    Rio Cisco Servers End Up in São Paulo

    São Paulo leaders at a press conference for the donation (Cesar Ogata / SECOM)
    (ATR) Cisco’s Brazilian division tells Around the Rings that “software and enterprise servers” provided for the 2016 Rio Games will now be used in São Paulo public schools under the name of Olympic legacy.

    Questions were raised after O Globo reported on Tuesday that São Paulo mayor João Doria's spoke at an event in New York City that Cisco was donating $99.4 million in computers for his city. (The donation was true, but computers they were not.) Doria, a political outsider, is seen as a firebrand for privatization of municipal services in São Paulo and spoke when receiving a "Person of the Year" award.

    So why didn't the equipment end up in Rio de Janeiro? This is the story of how it did not.

    Click here to read the full story.

    London Olympic Stadium Naming Rights Deal Collapses

    Telecom company Vodafone will no longer be purchasing naming rights to the London Olympic Stadium.

    The stadium is currently in use by Premier League club West Ham United. The deal was estimated to be worth $26 million according to reports in The Guardian.

    According to the report, the deal was set to be for six years. The London Legacy Development Corporation is in charge of negotiating the rights for the stadium.

    Homepage photo: Omega 

    Written by Courtney Colquitt, Gerard Farek, and Aaron Bauer

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