(ATR) ANTA Sports will provide sport apparel for the Beijing 2022 Winter Olympics, the fourth domestic partner for the Games.
ANTA and Beijing 2022 sign the partnership agreement (Cui Jun/Beijing 2022)
Zhang Jiandong, executive vice president of Beijing 2022, said in a statement that ANTA will provide Beijing 2022 and the Chinese Olympic team with “sportswear containing typical Chinese elements to showcase China’s national image.”
Jiandong and Ding Shizhong, Board Chairman and CEO of ANTA, signed the partnership agreement today.
Beijing 2022 launched its marketing program in February of this year, adding three previous top tier domestic partners. Bank of China, Air China and Yili Group are providing banking services, air travel and official dairy products for Beijing 2022.
ANTA is the current supplier for the Chinese National Olympic team. Rio 2016 basketball gold medalist Klay Thompson wears ANTA shoes in the National Basketball Association. He is only one of two active players to do so.
ANTA has supplied the Chinese team for the previous eight years including kitting the team for the Rio 2016 Olympics. Unlike the three previous domestic partnerships signed, ANTA did not sponsor the Beijing 2008 Olympic Games.
Another part of the marketing agreement is for ANTA to work to “help promote Winter sports development in China,” according to a release.
Written by Aaron Bauer
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