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  • Sponsors Make Presence Known in PyeongChang -- Sponsors Spotlight


    (ATR) Several of the Olympic TOP sponsors as well as PyeongChang 2018's domestic partners have set up large activations throughout South Korea's venue clusters.

    Coca-Cola's giant vending machine in Gangneung Olympic Park. (ATR)
    With a full week of the Winter Olympics already complete, the sponsors have received a lot of foot traffic, especially at the PyeongChang Olympic Plaza and Gangneung Olympic Park.

    New TOP sponsor Alibaba, Olympic staples Coca-Cola and Samsung and domestic partners The North Face and Kepco are showing Olympic spectators and media what they do to support the Games and Olympians.

    Many of the sponsors are showcasing the unique technologies that help deliver seamless Olympics, while Coca-Cola has opted for a larger-than-life vending machine to make its mark in Gangneung.

    Click here for a photo gallery of the sponsor presence in PyeongChang.

    Dow Utilizes Olympics to Showcase Versatility -- ATRadio
    Dow Olympic director Louis Vega (ATR)

    Director of Dow’s Olympic program Louis Vega says the Olympic TOP sponsor doesn’t need commercials to prove its ability to enhance the Games.

    “We hope that our commercial is expressed through our technology and wins,” Vega tells Around the Rings on the latest edition of ATRadio from PyeongChang.

    While Vega is at the Winter Olympics, he is leading groups of clients and guests of Dow in their Olympic hospitality program while also communicating with other stakeholders of the Games.

    Full story here. Podcast below:

    Omega Keeps PyeongChang 2018 on Time

    TOP Olympic sponsor Omega will utilize 230 tons of timekeeping equipment to keep the PyeongChang 2018 Winter Olympics running on schedule.

    The Swiss timekeeper provided insight into some of its Olympic operations before the opening ceremony Feb. 9, showcasing its new time and score keeping methods for ice hockey and ski jumping.

    A number of timing and communication systems are being used for the ice hockey tournament, including motion sensors on all players to capture in-game data available to viewers at home and a timing bench on the sidelines. Referees are also equipped with a whistle detection system that stops the competition clock as soon as the whistle is blown.

    Similarly for ski jumping, athletes have motion sensors attached to their skis which will interact with Omega antennas along the run to relay real-time data about the athletes’ speed during specific sections. The sensors are even able to analyze the angle of athletes’ skis to compare jumping techniques.

    These innovative processes are another reason why Omega has been the official timekeeper of the Olympics since 1936.

    Written by Kevin Nutley

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