(ATR) IOC President Thomas Bach will meet with federation leaders after kicking off the 2018 SportAccord Convention in Thailand.
Bach is set to meet with the Association of Summer Olympic International Federations and the Association of Recognized International Sport Federations on the first day of the convention. Bach spoke at the opening ceremony and urged federations to embrace the “digital age”
“We have to go to where the people are. And people everywhere are living digital lives,” Bach said.
“It means that, as a matter of priority, we need to engage the young generations around the globe. We must ensure that the values of sport resonate with the next generation.”
The IOC President is also scheduled to meet with the Global Association of International Sports Federation council. Throughout the day GAISF, ASOIF, and ARISF will also have a slate of side meetings.
Plenary conferences will begin with the themes of the first day centering on marketing and innovations for international federations. LawAccord will also be held on the opening day, where stakeholders will discuss necessary contracts and rights agreements for multi-sport events.
MediaAccord and HealthAccord, two breakout sessions focused respectively on digital media in the Olympic movement and how federations can work to maximize athlete health and performance, will be on the second day.
Second day plenary conferences will focus on “adapting to the new paradigm,” and the shifting landscape of sports marketing.
Zarah Al-Kudcy, part of the team for commercial partnerships at Formula 1, will deliver the keynote address for the congress.
“I’m really looking forward to discussing the current landscape of sports marketing at SportAccord,” Al-Kudcy said in a statement announcing his keynote address. “It’s a fantastic honor to be invited to speak amongst such an esteemed group of delegates as we all look to deepen our engagement with sponsors, rights-holders, host cities and above all fans.”
Written by Aaron Bauer
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