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  • LA 2028 CEO Gene Sykes -- ATRadio


    (ATR) Groundwork is being laid for the first sponsorships of the 2028 Olympics in Los Angeles.

    ATR Editor Ed Hula talks with LA 2028 CEO Gene Sykes. (ATR)
    LA 2028 CEO Gene Sykes tells Around the Rings Editor Ed Hula in this edition of ATR Radio that work on the marketing agreement for Los Angeles sponsorships is one of the milestones this year.

    Sykes spoke to Around the Rings April 25 at the California Club in Los Angeles. On behalf of the new organizing committee, Sykes received an award from the trade organization LA HQ. The group represents property developers in the city and recognized LA 2028 for the effect of the Olympics on the global image of Los Angeles.

    In this edition of ATR Radio, Sykes talks about what Los Angeles 2028 has been doing since it was awarded the 2028 Olympics last September at the IOC Session in Lima, Peru.

    Reported by Ed Hula.

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