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  • Rugby Africa Appoints Sponsorship Group - Sponsor Spotlight


    05/04/18

    (ATR) The APO Group will serve as the official sponsorship agency for Rugby Africa over the next two years.

    Rugby at the Rio 2016 Olympics (Wikimedia Commons)
    The deal goes through the rugby tournament at the Tokyo 2020 Olympics. APO will be tasked, according to a release, with finding corporate sponsors for Rugby Africa’s ten international competitions over the next two years. Included in these tournaments are the Rugby Africa Gold Cup 2018, and qualifiers for the 2019 Rugby World Cup and 2020 Olympics.

    At least one African team is assured qualification for the 2020 Olympics, and two teams will compete at the 2019 World Cup. Both events are set to be hosted in Japan.

    In Rio, South Africa won a bronze medal in the men’s tournament, while Kenya competed in both the men’s and women’s tournaments.

    “Since we first began our collaboration last year, we significantly increased our international media coverage and touched thousands of fans all over the world,” Abdelaziz Bougja, Chairman of Rugby Africa, said in a statement. “There is a tremendous interest in rugby on the African continent, and the competitive spirit is increasing day by day.”

    “Today, Rugby is the fast-growing sport in Africa. In 2002, only six African countries were playing the game, and now Rugby Africa boasts 38 countries. Out of 105 countries playing rugby competitively, one-third are African countries!”

    USA Luge Renews Communications

    The sliding track at PyeongChang (Wikimedia Commons)
    Athletes and coaches on the USA Luge team will communicate using Fast Radios through the Beijing 2022 Olympics.

    The two-way communications sponsorship was renewed for four more years following the completion of the 2018 Winter Olympics in PyeongChang. Fast Radios will provide its namesake radios to the luge team throughout the racing season each year, in addition to “microphones, chargers and other related products,” according to a release.

    “Two-way radios play a critical role in communication at the luge track,” Gordy Sheer, USA Luge director of marketing and sponsorships, said in a statement. “Our relationship with Fast Radios has a direct bearing on the performances of our athletes. As soon as they take a training or race run down the course, the athletes communicate via radio to our coaches stationed as key locations for immediate feedback.”

    Fast Radios has previously sponsored USA Luge for the Vancouver, Sochi, and PyeongChang Olympic cycles.

    NBC Launches Figure Skating Package

    NBC Sports says it has absorbed the “Ice Network,” to bring figure skating content to Olympic fans year round.

    “Figure Skating Pass” will be available as part of NBC Gold streaming package. NBC Gold was created for consumers to directly pay for sports they wanted to stream that are not always on the NBC Sports Network. NBC said in a release it secured figuring skating streaming rights through the 2026 season, the next eight years.

    The streaming package will provide live coverage from the International Skating Union World Championships, ISU Grand Prix of Figure Skating Series, ISU World Championships, ISU Four Continents Championships, ISU European Championships and the ISU World Synchronized Skating Championships.

    Figure skating will not be the only skating available to be streamed, as starting with the 2018-19 season, fans can purchase a speed skating package. The package will feature both long track and short track speed skating.

    “Subscribers will be able to consume our sport across dozens of supported devices, providing unprecedented convenience to our passionate fans and members,” David Raith, U.S. figure skating executive director, said in a statement about the partnership.

    Written by Aaron Bauer

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