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  • The Brand Conference Expanding for 2018 -- Conferences & Conventions


    (ATR) Europe’s leading sports sponsorship and marketing event is expanding to two days in its fifth year.

    SportsPro’s The Brand Conference will be at Lord’s Cricket Ground, London on Sept. 26-27.

    More than 300 senior sports marketers and sponsorship executives from more than 180 companies will be in attendance. IBM, Subway, 6 Nations, Manchester United, Copa90, Roc Nation, AS Monaco, UberEATS, FC Bayern Munich, NFL, Arsenal, BMW, World Surf League, The English FA, and Twitter are among those participating.

    Organizers say it “will be our deepest ever dive” into the digital trends, challenges and opportunities facing the sports sponsorship and marketing industry across the globe. A new format will be introduced that will allow for more interaction between the experts and conference attendees.

    To register for The Brand Conference click here.

    U.S. Legalization of Sports Betting Examined

    The inaugural Sports Betting Forum will examine the ramifications of the legalization of sports betting in the United States.
    (TEAMS '18)

    The forum, presented in conjunction with the Geneva-based Sport Integrity Global Alliance (SIGA), will be held at the TEAMS ’18 Conference & Expo from October 1 to 4 in Louisville, Kentucky.

    It will provide the sports-betting industry - including leagues, players’ unions, rights holders, betting operators, state regulatory authorities, law enforcement and destination representatives - a unique perspective on the effects of the U.S. Supreme Court’s decision earlier this year to overturn the Professional and Amateur Sports Protection Act (PASPA), paving the way for legalized sports betting in all 50 states.

    The event will also address what needs to be done to ensure the integrity of sport in the U.S. following the landmark court decision.

    Register for the event here.

    China International Snow & Ice Forum

    (Beijing 2022)
    The 2022 Winter Games will be the topic of discussion in Beijing at the 2nd CISIF.

    China says it has started new programs to involve 300 million people in winter sports ahead of the 2022 Winter Olympic Games. The Chinese government projects the winter sports industry in the country will be worth $87 million by 2020. At least 650 skating rinks and 800 skiing venues will be operational in China by 2022.

    This rapid growth opens up the industry to a multitude of problems, such as safety management, lack of self-owned winter sports equipment and unrecognized winter sports events. Over 400 experts in the winter sports industry will discuss these potential issues and how they can be solved.

    CISIF begins October 17 and runs through October 19.

    Strong lineup for Soccerex USA 2018 

    The newly released official conference brochure for Soccerex USA 2018 reveals a strong lineup of world class organizations and soccer champions for the two-day conference in Miami.
    Soccerex China 2018 (Soccerex)

    Soccer business professionals will gather at Marlins Park on November 15-16 to hear from speakers including former Portugal international Deco, who is now CEO of D20 Sports. Other featured speakers include former Liverpool manager Gerard Houllier, who is currently the Head of Global Football for Red Bull.

    The conference has an American focus, as US Soccer, Concacaf, and MLS senior members lead the advisory board. Growth of American soccer and connections between the Mexican and United States markets will be discussed.

    The next few years prove pivotal for soccer in the continent after securing the 2026 FIFA World Cup in a joint bid.

    More than 80 exhibitors and 40 expert speakers will discuss other topics including youth development, performance technology, fan engagement, esports, and stadium design.

    Networking opportunities will be plentiful, with more than 1400 delegates from 40 countries planning to attend. Top leagues, franchises, tech companies, and governing bodies attended past Soccerex events, including FIFA, YouTube, and La Liga.

    IF Forum

    GAISF members will meet in Lausanne from November 5 to 7 for the 12th IF Forum.
    Thomas Bach at the IF Forum (SportAccord)

    The 2018 headline is Open Doors and Open Minds - New Tools for IFs. The Forum will provide attendees with new technological strategies to predict trends.

    Sessions bring in experts on cryptocurrencies, 5G networks, and ticket pricing models. All topics emphasize taking advantage of the latest technology to increase media and market participation.

    GAISF is also hosting an esports workshop during the event and an update on the effect of GDPR compliance.

    SportAccord organizes the IF Forum with support from the IOC.

    Olympism in Action Forum

    The IOC will debut the Olympism in Action Forum in Buenos Aires on October 5-6 prior to the Youth Olympic Games.

    Olympism in Action (IOC)
    Speakers, businesses, athletes, and more will address topics on how to use sport to improve society. This includes removing negative aspects of competition, such as corruption and doping, while enhancing positive impacts, such as environmental sustainability and encouraging young athletes.

    Topics on the first day will address current human rights issues, such as gender equality and sexual harassment. Workshops spotlight the recent strain on Olympic host cities, combating rising costs, which has hurt entire countries due to an overuse of resources. The forum wants future hosts to more positively influence their local communities.

    On day two speakers, such as members of the Rio 2016 refugee Olympic team, will encourage an increased commitment to inclusion in sport. Workshops look ahead to the future, with esports and ultimate frisbee highlighting future competitions, while entrepreneurship and fan engagement continue to adjust technology advances.

    All forum participants also receive an invitation to the Opening Ceremony for the Youth Olympic Games, as the focus on the next generation of athletes is a top priority for both events. YOG feature workshops and education for athletes about Olympic values and how to act as a sports ambassador.

    Other Conferences

    SportsPro The Brand Conference: Sept. 26-27

    Esports Business Summit: Oct. 1-3

    Why Sports: Oct. 2

    FIBA World Basketball Summit: Oct. 3-4

    SPORTELMonaco: Oct. 22-24

    Smart Cities and Sport Summit: Oct. 29-31

    RESPONSIBALL Forum: Nov. 8

    Soccerex USA: Nov. 15-16

    Investing in Facilities and Infrastructure: Nov. 27

    FINA World Aquatics Convention: Dec. 8-10

    Written by Jeffrey Farek and Gerard Farek

    For general comments or questions, click here.

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