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  • Busy Marketing Month for Beijing 2022 -- Sponsor Spotlight


    (ATR) The Chinese food company Shunxin is the latest addition to Beijing 2022’s sponsorship roster.

    (Beijing 2022)
    As a second-tier official sponsor, Shunxin will supply Beijing 2022 with fresh meat, seafood, fruit and vegetables.

    The partnership and a composite logo that places the Shunxin logo between the emblems of the Beijing Olympics and Paralympics, were unveiled at a ceremony on Wednesday at the Beijing Organizing Committee headquarters.

    “Shunxin as an Official Sponsor carries our trust and we also have high hopes for the company, as food quality is key for the success of the Games,” Han Zirong, Secretary General of Beijing 2022 said. “We expect Shunxin to strictly follow Olympic standards on food safety throughout the manufacturing and shipping processes.”

    Shunxin is the fourth second-tier sponsor to sign up this month. Tsingtao Brewery Co., Ltd. and Beijing Yanjing Brewery Co., Ltd. became Beijing 2022’s Official Beer Sponsors on Dec. 17 while the Arawana brand of the Yihai Kerry Group was announced as the Official Cooking Oil and Grains Products Sponsor on Dec. 20.

    Since launching its marketing program in February 2017, Beijing 2022 has signed eight tier-one official partners: Bank of China (banking services), Air China (passenger air transportation services), Yili Group (dairy products), ANTA (sports apparel), China Unicom (telecommunication services), Shougang Group (urban regeneration services), CNPC (oil & gas), and Sinopec Group (oil & gas).

    Beijing 2022 says to expect more sponsorship announcements in the coming months.

    TOP Sponsor Dow Pulls Its Weight

    Dow #PullingOurWeight volunteers (IOC/Glenn Photography)
    A global campaign by IOC TOP sponsor Dow is helping to drive awareness of the marine litter issue.

    The #PullingOurWeight effort to clean up beaches and waterways involved 5,718 Dow employees, families and friends along with industry peers and Dow customers.

    In collaboration with local organizations across the world and Ocean Conservancy, Dow volunteers have removed no less than 53,931 pounds of waste (24.46 tons) from waterways at 57 locations across the globe to bring attention to the issue of ocean plastic pollution.

    While the #PullingOurWeight campaign cleared many beaches, the IOC says its impact lies in the awareness it has created with the broader communities in which Dow operates and educated more people on the importance of managing plastic waste.

    “No waste – plastic or otherwise – belongs in the ocean or anywhere in our environment,” Dow CEO Jim Fitterling said in a statement. “Through global and local collaborations with governments, NGOs, and other industry leaders, Dow is working to innovate technologies to recycle waste, clean up existing waste and support initiatives that prevent waste from entering the environment.”

    Dow is one of the IOC’s partners that committed to support the Clean Seas Campaign launched in January 2017 by the United Nations to increase global awareness of the marine litter issue, and to implement measures that address gaps in waste management.

    Dow and the IOC say they will join efforts with NOCs and IFs as well as Clean Seas ambassadors to make the campaign even more impactful in 2019.

    Homepage photo: Beijing 2022

    Written by Gerard Farek

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