Hangzhou Launches Marketing Program for 2022 Asian Games
The marketing program for the 19th Asian Games Hangzhou 2022 was officially launched via the internet by the organizers on Dec 26, a substantial step towards the preparation of the Games.
Partners from around the world in areas of information technology and cloud service, financial technology services, communication services, banking service, and air service are called for.
The marketing program is comprised of four major parts, namely sponsorships program, licensing program, marketing operation program and ticketing program.
The online launch ceremony, attended by Sheikh Ahmad al-Fahad al-Sabah, president of the Olympic Council of Asia, Hangzhou's city mayor and over 30 million netizens, outlined the benefits and services of sponsorships.
The sponsorships program of Hangzhou 2022 is divided into three categories, namely Official Partner, Official Sponsor, and Official Supplier. Each category has a benchmark price. The rights package offered to sponsoring enterprises includes marketing rights, hospitality rights, product rights and the right to supply services.
The marketing period for the sponsoring enterprises runs from two years to four years.
Hangzhou 2022 will also officially start to authorize licensed enterprises to sell licensed products, commemorative coins/banknotes and stamps.
An innovative section for Asian Games partners, the market operation aims to establish interactive platforms where everyone can be involved by integrating online and offline resources.
An important milestone in the preparation of the Asian Games, the launch of the marketing grogram heralds new opportunities for global enterprises.
Hangzhou, set to hold the next Asian Games in 2022, is the third Chinese host of the continent's showpiece event after Beijing in 1990 and Guangzhou in 2010.
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