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  • Around the Rings Impresses in Olympic Media Survey


    (ATR) For the third straight year, the Olympic Sports Social Media Ranking confirms Around the Rings is a key source of news and information for Olympic stakeholders worldwide.
    Ed Hula with Thomas Bach at PyeongChang Main Press Center (ATR)

    In the third annual survey by the Burson Cohn & Wolfe Sports Practice, two ATR correspondents were ranked in the top 10 journalists who are most followed by sports federations on Twitter. Only BBC Sport had as many.

    Editor Ed Hula led ATR's ranks as the joint fourth most followed journalist in the research.

    Around the Rings reporter Brian PInelli was tied for eighth on the list.

    In addition, ATR was ranked second among media outlets most followed on Twitter by sports federations.

    "We are extremely pleased with our showing in the 2018 Olympic Sports Social Media Ranking,” says ATR Publisher Sheila S. Hula. “Having two of the top 10 most-followed journalists speaks to the quality of our content and how much our readers depend on ATR for accurate and reliable news about the Olympic Movement. As a paid subscription service, our universe of readers is smaller than free sites, but our audience is comprised of a who's who in world sport."

    The study of media outlets and journalists was only a small part of the Olympic Sports Social Media Ranking, which looks at how international sports governing bodies use social media, how effective their efforts are and what lessons they can learn from each other.

    “Social media continues to be a strong driver in communication, especially as it evolves and grows in importance within society," Lars Haue-Pedersen, Burson Cohn & Wolfe Sports Practice Managing Director, said in a statement.

    "It is clear from our ranking that social media has also become the go-to-tool to engage with fans and especially with youth, as international federations continue to expand their reach to these audiences we hope that this ranking can help them gain additional insights on how they can best engage and make their sport more relevant worldwide.”

    Written by Gerard Farek

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