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  • GoDaddy Extends Major Events Partnership With BWF


    Monday 11 February 2019

    The Badminton World Federation (BWF) is excited to announce that GoDaddy, the world's largest cloud platform dedicated to small, independent ventures, has extended its partnership with the Federation for another three years.

    GoDaddy will continue as Official Partner of BWF Major Events, building upon its successful sponsorship of the TOTAL BWF Thomas and Uber Cup and TOTAL BWF World Championships in 2018.

    The new partnership includes the following BWF Major Events:

    TOTAL BWF Sudirman Cup
    TOTAL BWF World Championships

    TOTAL BWF Thomas and Uber Cup

    TOTAL BWF Sudirman Cup
    TOTAL BWF World Championships

    BWF Commercial Director Owen Leed said: “We’re extremely excited to partner with GoDaddy again. BWF sees this as an exciting opportunity to elevate and boost the standing of our Major events.

    “This partnership provides great stability for BWF, with the opportunity for us to pursue new initiatives globally to further promote badminton. With GoDaddy’s global reach we’re very much looking forward to this collaboration.”

    GoDaddy offers an integrated suite of products for small business owners and entrepreneurs, ranging from domain names, hosting and website building, to email marketing, security protections and an online store.

    GoDaddy also provides 24/7 local customer support to help guide customers in the growth of their venture, and to find the tools that best meet their needs.

    “The BWF audience matches GoDaddy’s target audience – hard-working people pursuing their dreams,” said Roger Chen, GoDaddy Senior Vice President APAC Region.

    “GoDaddy’s integrated suite of online tools designed for small business owners and entrepreneurs can help them get online and grow their venture.”

    The deal was negotiated by BWF’s long-term commercial partner, Infront Sports and Media.




    The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006.

    The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

    The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.

    BWF has its headquarters in Kuala Lumpur, Malaysia, with 189 Member Associations worldwide.

    Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.

    Websites: and



    GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. With over 18 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit

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