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  • FINIS Inc to supply Elite swim caps and named Official Partner of the ITU's World Triathlon Store


    The International Triathlon Union (ITU) is pleased to announce that its Official Licensing and Merchandise Partner, Tribe Solutions, has reached an exclusive agreement with FINIS Inc. to supply the ITU World Triathlon Series, Triathlon World Cups, Multisport World Championships and Tokyo Olympic Test event with Elite swim caps for the next two years. In addition, FINIS will become an Official Partner of the World Triathlon Official Store.

    The two-year deal will see ITU Elite athletes wearing FINIS swim caps at all nine World Triathlon Series events, 17 World Cup events, the World Multisport Championships and Tokyo Olympic Test Events over the next two years.

    As part of this agreement, the World Triathlon Official Store will offer FINIS swimwear and the popular FINIS swim training equipment online and at events. Triathlon clubs will also now be able to order custom swimwear via

    “We are very pleased that FINIS will be supplying the Elite swim caps for the next two years across our major events,” said ITU Head of Commercial and Marketing Kris Gemmell. “Having FINIS products available onsite at WTS Events and online via the World Triathlon Store significantly increases our swim-specific merchandise range.”

    “As pioneers in the swim equipment market, we are delighted to expand our partnership with triathletes of all levels around the world,” said FINIS Global Director of Sales and Marketing Jill Bennett. “We are excited to partner with the ITU World Triathlon Official Store and have a presence at more than 30 Elite races on the ITU annual Calendar.”

    Robert Flynn, Director of Tribe Solutions, added; “The World Triathlon Official Store is excited to carry the pioneering swim training equipment from FINIS. The addition of swimwear for regional triathlon teams and clubs will complete our full swim-bike-run custom program.”

    For more information regarding licensing and merchandising opportunities in the World Triathlon Official Store, please contact Tribe Solutions via

    About Tribe Solutions

    Tribe Solutions proudly represent the exclusive global merchandising and licensing rights of the International Triathlon Union. Tribe is a company that provides creative thinking coupled with logistical solutions to help communities grow. We build e-commerce platforms interfaced multiple manufacturing partners enabling a wide range of custom apparel and supplies for our clients. Transform your community with Tribe.

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