Lima 2019 today named Gloria, a leading brand of dairy products in Peru, as its latest Official Sponsor in a gold-tier sponsorship deal that makes Gloria “Official Milk of the Pan American Games” with exclusivity in the Dairy Products category.
The agreement was signed by Lima 2019 President Carlos Neuhaus and Gloria Executive Director Claudio Rodríguez, alongside Lima 2019 Communications, Commercial and Marketing Manager Juan Antonio Silva, and Gloria’s Commercial Director, Jorge Namisato.
“Gloria is the first Peruvian company joining our effort to deliver the Americas’ greatest celebration of sport,” said Lima 2019 President Carlos Neuhaus. “This agreement comes at a critical time, as we officially open the first of our new, world-class sports venues – the baseball stadium last Sunday, and the San Marcos University football stadium on Wednesday.”
Gloria Evaporated Milk products will carry the Lima 2019 brand between March and August, with an expected reach of over 7.5 million Peruvian families. Athletes from across the Americas will also be provided with Gloria dairy products during their participation at Lima 2019. The deal also gives Gloria rights to produce and share video content featuring the Peruvian athletes who will participate at Lima 2019. Gloria is using its partnership with Lima 2019 as a platform to launch its new product, PRO – a protein shake for athletes designed to aid recovery and build muscle mass.
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